7 Online Guerrilla Marketing Tips for Boosting Your Business

Boosting your online presence doesn't always require a large marketing budget. Utilizing guerrilla marketing strategies can be cost-effective and highly effective in reaching your potential customers. In this article, we'll explore seven unique methods to generate awareness and grow your business through strategic online marketing techniques.

How Hungry Are You?

“Believe me I was extremely hungry both in a literal sense and in a business sense.” - Author

This quote from the author highlights the importance of passion and dedication in your marketing efforts. If you are passionate about your business, even in tough times, the tipping point will come if you work hard, create strong industry connections, set measurable goals, and follow up diligently. Passion is crucial when navigating the world of online marketing.

Online Guerrilla Marketing Strategies

Guerrilla marketing involves doing something interesting or different to promote your business, often without spending a lot of money. Here are seven free online guerrilla marketing strategies that can help you boost your business and increase exposure:

Create a LinkedIn Group

LinkedIn is a powerful social networking site for businesses. Creating a LinkedIn group can significantly increase your exposure and lead generation. The author, for instance, leveraged a LinkedIn group to promote his free and paid services, attracting close to 30,000 members. This group can serve as a platform to share valuable content and promote your products or services.

Throw a LinkedIn Event

LinkedIn events can be highly effective for generating leads and networking. The author promoted a large-scale event and managed to get over 600 attendees. Utilizing LinkedIn's event feature can help you connect with highly targeted industry-specific decision-makers. This method also provides an opportunity to position yourself as a thought leader in your niche.

Give Away Your Product for Free

By offering your product for free in exchange for engagement, you can generate significant awareness and boost sales. The author ran a contest on LinkedIn where participants who shared their success stories received a free ebook. This strategy led to around ten sales, an increase in email opt-ins, and more appreciation from customers who eagerly spread the word.

Host a Free Webinar

Webinars are a powerful tool for connecting with your audience, building your list, and generating sales. Hosting a free webinar can help you establish credibility and create a relationship with potential customers. The author recommends using platforms like GoToWebinar to host your webinars. Consider providing value to your audience by sharing knowledge and insights that align with their interests.

Create More Videos

Video content is highly engaging and has become a dominant form of internet consumption. Creating entertaining, educational, or inspirational videos can help you capture attention and build your brand. The author suggests following successful content creators like Gary Vaynerchuk and David at The Rise To The Top for video ideas.

Stand Out or Pop Up

One of the best ways to stand out is by being unique in your design and content. Use tools like Popup Domination to capture visitors' attention and convert them into leads. Giving away a free gift can also help generate interest and encourage repeat visits. Make sure to provide valuable content that will keep visitors engaged and coming back for more.

Launch a Contest

Contests can be a great way to generate exposure and increase your numbers. While the author hasn't personally tested this strategy, many of his friends have had success launching contests. For example, Travis Campbell ran a contest at Marketing Professor that led to significant growth. Running a contest effectively requires setting up the right framework and getting others to spread the word.

By implementing these guerrilla marketing strategies, you can effectively boost your business's online presence without breaking the bank. Passion, strategic planning, and creativity are key to making these tactics successful.