Best Innovative Brand Promotion Strategies in 2019

Building a personal brand is one of the most effective ways to promote your business in 2019. This means leveraging your social influence on platforms like Instagram, Facebook, LinkedIn, and Twitter to drive more exposure for your business. When entrepreneurs and small business owners build their online presence, they actually position themselves as 'industry influencers.' What can these influencers do? They sway decision-makers, inspire action, drive profit, and increase a company's brand awareness.

Consumers Trust People, Not Companies

Our society has shifted in a way that consumers trust individuals rather than corporate entities. Social media has allowed us to share personal experiences and expertise in a way that was never possible before. When a company's message comes from a person, we are more inclined to believe it. We relate to humans in a way that we will never relate to companies. Our minds signal that we can trust this person because they look like us, connect with us, understand us ... and because of this, we buy into their message on an emotional level, which actually changes the way we feel about the brand.

The Role of Personal Branding

Personal branding is a powerful tool and your unfair advantage. The sooner you step into the role of a leader marketer and begin building the 'business of you,' the sooner your business will be separated from the competition. Personal branding elevates your credibility, builds trust, and provides a voice that resonates with your audience on a deeper level. Here are some innovative strategies that were particularly effective in driving success in 2019:

Influencer Partnerships

Influencer marketing can significantly enhance your brand's reach and credibility. In 2019, brands partnered with influencers to create authentic content that resonated with their target audience. Examples include:

Using micro-influencers who are more relatable and can reach niche audiences effectively. Collaborating with celebrities and high-profile figures to create buzz and generate interest in the brand. Partnering with creators in relevant industries to co-create content that adds value and engages the audience.

Storytelling

Innovative marketing in 2019 often involved compelling storytelling. Brands that successfully shared their unique stories and values with their audience

Interactive Content

Interactive content, such as quizzes, polls, and gamification, was a key trend in 2019. These formats not only engaged users but also provided valuable insights into consumer behavior and preferences. By creating interactive content, businesses could:

Engage users with more personal and relevant experiences. Gather data on audience preferences to inform marketing strategies. Build a more loyal and engaged community around the brand.

Video Content

Video content became even more essential in 2019. Short-form videos, such as TikTok and Instagram Reels, gained popularity as a way to capture user attention. Brands that embraced video saw significant engagement and shareability. Tips for creating effective video content include:

Optimize videos for different platforms to maximize reach. Create content that provides real value to the audience, such as tutorials, testimonials, or user-generated content. Ensure videos are visually appealing and well-produced to maintain audience interest.

Data-Driven Marketing

Data-driven marketing became a core strategy in 2019. Brands began using analytics and consumer data to inform their marketing decisions, leading to more targeted and effective campaigns. Key elements of data-driven marketing include:

Using data to identify target audiences and tailor marketing messages. Utilizing tools like A/B testing and heat maps to optimize website and ad performance. Implementing customer relationship management (CRM) systems to track and nurture leads.

Building a personal brand and leveraging these innovative strategies in 2019 can set your business apart. Whether through influencer partnerships, storytelling, interactive content, video marketing, or data-driven campaigns, the key is to be authentic and resonate with your audience on an emotional level. By doing so, you can build a strong and lasting brand presence that drives both awareness and sales.