Bing Ads Direct Linking for ClickBank Products: What You Need to Know

Does Bing Ads direct linking work for ClickBank products? This question has been a topic of discussion among affiliate marketers ever since the platform's policy update. As of my last knowledge update in August 2023, Bing Ads, now known as Microsoft Advertising, has specific policies regarding direct linking, particularly for affiliate marketing and specifically for ClickBank products. Here’s what you need to know.

Direct Linking: A Brief Overview

Direct linking involves sending traffic directly from your ads to the product's sales page (typically on ClickBank) without your own landing page. While this approach can seem like a shortcut, it often faces scrutiny due to potential violations of ad platform rules and the need to ensure user experience and credibility.

Microsoft Advertising Policies and Direct Linking

Microsoft Advertising maintains stringent guidelines for affiliate marketing. Direct linking might be considered a violation, especially if the destination site, such as a ClickBank product page, is deemed low-quality or misleading. The platform aims to uphold standards that ensure user trust and ad effectiveness.

Creating Your Own Landing Page

To improve your chances of approval and to better serve users, it’s often recommended to create your own landing page. This page can provide valuable content and include a call to action specifically linking to the ClickBank product. It’s a way to comply with the platform’s policies and enhance user experience.

Product Selection and Quality Assurance

The quality and reputation of the ClickBank product you choose can significantly impact your campaign. Some products may be more accepted than others. Promoting high-quality products helps to maintain the integrity of your ad account and overall brand.

Testing and Compliance

While direct linking might seem tempting, it’s important to consider the potential pitfalls. If you decide to use this method, closely monitor your ad performance and be prepared for potential disapprovals. Staying informed about the latest policies from Microsoft Advertising is crucial as they can change quickly.

Why You Shouldn’t Direct Link Unless Absolutely Necessary

The reasons for avoiding direct linking are strong. By sending paid traffic directly to ClickBank’s product page, you are essentially giving ClickBank, rather than yourself, the benefit. Here are some key points to consider:

Limited Control and Insights

Direct linking offers little to no control over the user experience or the ability to gather valuable data. You won’t get detailed insights such as click-through rates, conversions, or user behavior on the landing page. This makes it difficult to optimize your campaigns effectively.

No Audience Building

Creating your own landing page allows you to build a targeted audience. By installing tracking pixels from platforms like Facebook and Google, you can set up retargeting campaigns to advertize other products in the future. This results in a more sustainable and valuable marketing strategy.

Your Own Audience Is an Asset

Holding your own audience means you own a valuable asset that can be leveraged for future campaigns. Building an email list, using Facebook and Google ads, and even setting up a messenger list further strengthens your online presence and business.

Future Marketing Opportunities

Whatever products you sell in the future, you can expect to find higher ROI and better success rates. By creating your own landing page and building your own assets, you lay the groundwork for a more sustainable and profitable online business.

In conclusion, while direct linking may seem like a shortcut, it’s a WASTE in the long run. By creating your own landing pages and building your own audience and assets, you can achieve better compliance, control over user experience, and a more sustainable marketing strategy. Always stay informed about the latest policies to ensure your campaigns are effective and compliant.