Can I Repost a Post on LinkedIn Without Losing the Original Views and Likes?

When it comes to social media practices, one of the most frequently asked questions on LinkedIn is whether reposting a post will maintain its original engagement metrics such as views and likes. Unfortunately, the answer is no – every reposted post on LinkedIn starts with its own set of engagement metrics, even though the original post retains its views and likes.

Here's a detailed explanation of what happens when you repost a post on LinkedIn:

Engagement Metrics Do Not Transfer

Every time you share or repost a post on LinkedIn, the original post's engagement metrics, including views and likes, remain intact. This means that when you share the post, it begins with its own unique set of views, likes, and comments.

The Mechanics of Reposting on LinkedIn

When you repost a post, LinkedIn treats it as a new piece of content. This is because LinkedIn wants to ensure that every post receives fair and accurate engagement metrics, reflecting the true interaction of the audience with the content. Sharing a post in this way can sometimes increase its overall visibility and engagement, as it allows the content to reach a wider audience.

Benefits of Reposting on LinkedIn

While reposting a post may not transfer the original engagement metrics, there are still several benefits to doing so:

Increased Reach: Reposting can help your post reach a broader audience, potentially increasing its overall visibility and engagement. Perspective Sharing: Adding your own commentary or perspective to the reposted content can encourage more interaction from your connections, fostering a more dynamic conversation. Audience Engagement: By sharing relevant and valuable content, you can maintain and build a loyal audience on LinkedIn.

Best Practices for Reposting on LinkedIn

To get the most out of reposting on LinkedIn, consider the following best practices:

Engage with Original Content: Encourage your connections to view and engage with the original post. You can do this by mentioning the original post and directing them to either comment or like it. Value-Added Commentary: When you repost, include a brief commentary or perspective that adds value to the original content. This can include asking questions, providing additional insights, or sharing related information. Consistent Content: Repost content that is highly beneficial to your target audience rather than promoting yourself or your business too strongly. Consistently sharing valuable content can help build a strong presence on LinkedIn.

Conclusion

While reposting content on LinkedIn does not transfer the views and likes from the original post, it can still be a valuable strategy for increasing engagement and reach. By using best practices and adding your unique perspective, you can foster a more dynamic and engaged community on LinkedIn.

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