Can I Resell Purchased Stock Photos?

If you're an influencer with a large following, you might wonder if you can buy stock photos and resell them to your followers. This can be a profitable venture, but it's important to understand the licensing agreements and restrictions in place. In this article, we'll explore the legality and benefits of reselling stock photos, along with some key considerations to keep in mind.

Understanding the Permissibility of Reselling

The short answer is that reselling purchased stock photos is generally not allowed. When you buy a stock photo, you are purchasing a license to use the image, not to profit by reselling it. The terms and conditions of the license typically specify that you can use the image for certain purposes, such as creating posters or selling physical items, but resale is generally prohibited.

Key Points to Consider

1. **Licensing Agreements:** Every stock photo agency has its own licensing agreements. Understanding these agreements is crucial before you decide to resell any purchased stock photos. For instance, Shutterstock's Terms of Service clearly state that reselling is not allowed. You can find the relevant sections, such as section 1.2f, in their detailed documents.

2. **Unique Creativity:** While you can't profit directly from the resale of the stock photo itself, you can use the image creatively. For example, you could create posters or merchandise featuring the image and sell these items. However, you will need to obtain a special license for such purposes, which often comes at an additional cost.

3. **Quality and Reputation:** To ensure your business remains profitable and well-received, it's essential to purchase high-quality images from reputable sources. This not only improves the quality of your offerings but also enhances the trust and satisfaction of your followers.

Benefits and Considerations

While reselling purchased stock photos might seem like a lucrative opportunity, there are several factors to consider:

Benefits:

Increased Profits: You can monetize your unique style and eye for detail by creating and selling your own products featuring the purchased stock photos. Brand Building: By offering high-quality, unique products, you can position yourself as a respected influencer in your niche. Broad Market Appeal: Your followers are likely to appreciate the unique products you create and are more likely to purchase them.

Considerations:

Additional Costs: Reselling requires an extended license for specialized uses, which can be costly. You need to factor in these additional expenses when planning your business. Legal Risks: Misinterpreting licensing agreements can lead to legal issues and financial penalties. It's important to consult the terms and conditions carefully. Market Saturation: The market for resale products can be competitive, and you need to differentiate yourself to succeed.

Example Scenarios

Let's consider a few example scenarios:

Scenario 1: Merchandise Creation

Suppose you purchase a stock photo from Shutterstock and decide to create and sell posters. While you can use the image, you will need to obtain an extended license, which may come at a higher cost. Additionally, you must ensure that you are legally allowed to use the image for this purpose.

Scenario 2: Photography Services

If you plan to offer photography services using the purchased stock photos, you need to be cautious. While you can showcase the images to potential clients, you are not allowed to resell them as your own work. You should highlight your unique skills and styles to distinguish yourself from other photographers.

Conclusion

Reselling purchased stock photos is generally not allowed, but there are still ways to monetize them through creative and legal means. By following the licensing agreements and understanding the restrictions, you can turn your passion for photography into a profitable business venture.