Can You Run a Campaign on Both Facebook and Instagram with the Same Ad Account?

Yes, it is indeed possible to run advertising campaigns on both Facebook and Instagram from a single Ads Manager account. Since these two platforms are owned by Meta, you can utilize this unified approach to manage all your advertising needs in one place. This comprehensive guide will explain how to set this up, explore the benefits, and provide some strategies for integrating cross-platform campaigns effectively.

Unified Ad Management with Facebook Ads Manager

The Facebook Ads Manager offers a streamlined way to manage campaigns that span across Facebook, Instagram, Messenger, and Audience Network. By using a single account, you can create, optimize, and track your ads in one convenient dashboard. When setting up a new campaign, you have the ability to specify where your ads will be displayed, allowing you to target your audience across multiple platforms seamlessly.

Steps to Create Integrated Facebook and Instagram Ads

To start, log into your Facebook Ads Manager account. Navigate to the Campaign Manager and choose to create a new campaign. At the adset level, go to the Network Placement settings and select Manual Placement. Here, you can check both Facebook and Instagram. By doing this, you ensure that the same ad, complete with the same Call-to-Action (CTA), will be displayed on both platforms.

Managing and Optimizing Cross-Platform Ads

With one Ad Manager account, you can run cohesive cross-platform campaigns that optimize ad delivery and measure performance across both social media channels. This integrated approach enhances reach and engagement, helping you achieve your marketing goals more effectively.

Strategies for Effective Ad Integration

While it is possible to run campaigns on both Facebook and Instagram from the same ad account, there are a few strategies to keep in mind:

Set Ad Pixel and Lead Tracker: Ensure that you have your Facebook Pixel and Lead Ads tracking settings configured for both platforms. This will help you track campaign performance and make data-driven decisions. Optimize Ads for Each Platform: While ads can be launched on both platforms from a single account, it's important to tailor your ads to each platform's specific features and audience. For example, ensure that links are clickable on Instagram and that ad copy is concise and engaging. Regular Performance Analysis: Use the Ad Manager insights to regularly analyze your campaign performance. This will help you identify what's working and what needs adjustment.

Advanced Learning Resources for Marketing Professionals

For those looking to expand their marketing skills, there are a variety of online courses available on platforms like Lifetime Earnings. These courses cover a range of topics, including running ads on both Facebook and Instagram, digital marketing, animation, affiliate marketing, and more. Here’s how you can start:

Explore a Comprehensive Curriculum: Visit the Lifetime Earnings website to explore a range of courses. The platform offers over 14 high-demand courses, covering topics that can help you build a robust marketing strategy and boost your income from home. Video Courses and Resources: Access detailed video courses that provide step-by-step guidance. Topics such as running ads on Instagram and Facebook, making animation videos, affiliate marketing, and YouTube monetization are covered in depth.

Conclusion

The flexibility to manage Facebook and Instagram ads from the same Ad Manager account is a significant advantage for marketers. By taking advantage of this unified approach and utilizing advanced learning resources, you can enhance your marketing campaigns and achieve better results. Whether you're just starting out or looking to expand your skill set, there are numerous resources available to help you succeed.