Creating Multiple Homepages on Shopify: Strategies and Best Practices

If you want to diversify your online presence or target different customer segments with tailored content, creating multiple homepages on Shopify can be an effective strategy. This article explores various methods to achieve this, ensuring both user experience and search engine optimization are considered.

1. Using Multiple Domains or Subdomains

Setting Up Domains: One of the ways to create multiple homepages is by utilizing multiple domains or subdomains. For example, you might set up and as separate Shopify stores, each with its own unique homepage. This approach allows for a distinct online identity and can be useful for brand segmentation or regional focus.

Redirects: Managing traffic between multiple domains can be tricky. Use URL redirects to ensure that visitors arriving from one domain smoothly transition to the appropriate store. This helps in maintaining a seamless user experience and ensures that no traffic is lost due to domain switching.

2. Custom Landing Pages

Create Pages: Within your Shopify admin, you can create new pages, such as /pages/homepage1 and /pages/homepage2. These pages can serve as different homepages tailored to specific needs or audiences.

Customize Templates: To give these pages a unique look, you can create custom templates. Navigate to your themes code editor and create separate templates, like and This allows you to apply different layouts and designs to each page.

Edit Content: Customize the content on each page to ensure that it aligns with the specific target audience or brand message. This is crucial for maintaining a consistent and engaging user experience.

3. Using Page Builders

Install Apps: Consider leveraging apps like Shogun PageFly or GemPages, which offer drag-and-drop functionality for creating custom landing pages. These tools make it easier to design and manage multiple homepages without needing extensive coding knowledge.

Design Variations: With these apps, you can design multiple variations of your homepage and assign each to a specific URL. This flexibility allows you to experiment with different layouts and content to see what works best for your audience.

4. Theme Customization

Duplicate Theme: For a more controlled and versatile approach, you can duplicate your current theme and make customizations for each version. This way, you can have different designs tailored to different customer segments or use cases.

Navigation Menus: Customize your navigation menus to link to the various homepages. This ensures that users can easily access the content they need without getting lost in your online store.

5. Targeting with Collections

Create Collections: Set up collections that cater to different customer segments or product lines. For example, if you have a store specialized in fitness products, you might create a collection for beginners, advanced users, and professionals.

Link Collections: Use these collections on the main homepage or create custom pages that showcase specific collections. This approach can help in organizing your content and making it easier to navigate for your customers.

6. Using Apps for Segmentation

Segmentation Apps: Some apps allow you to segment your audience based on behavior, location, or other criteria. By serving different content or pages based on these segments, you can create a more personalized and effective online presence.

Implementation Steps

Log in to your Shopify admin panel Go to Online Store Pages to create new pages Go to Online Store Themes and select your theme to customize templates Use apps from the Shopify App Store for advanced features

Important Considerations

SEO: Ensure that each homepage variant is optimized for search engines to avoid duplicate content issues. Use unique meta descriptions, titles, and ensure that each page has a clear and concise purpose.

User Experience: Keep the user experience consistent even if the content differs. Use clear navigation and user-friendly design to guide your visitors throughout the site.

Testing: Test different versions of your homepages to see which performs best with your audience. Use tools like Google Analytics to track user behavior and make data-driven decisions for improvements.

By following these methods, you can effectively create multiple homepages on Shopify, tailored to the needs or audiences you want to reach. This approach not only enhances your online presence but also improves the user experience and drives better results from your marketing efforts.