Do I Need to Market My Plugin on Envato?

Hello,

I will highly recommend marketing any of your products which you have listed on the Envato Marketplace. Whether you have achieved a significant sales record in the past or are still struggling to increase visibility, marketing is indispensable. Here are several reasons to support this recommendation:

Reasons to Market Your Plugin on Envato

1. Building a Brand Name

We are all aware that Envato provides the necessary exposure, but ultimately, it is about building your brand name. Once you have received that initial boost from Envato, you need to make the most of it.

2. Overcoming Excessive Competition

Although you are generating revenue from Envato, you should be aware that there is a lot of competition. Every month, a considerable number of plugins, themes, and audio items are added to the Envato marketplace. You need to find a way to stand out.

3. Avoiding Envato’s Taxes

Yes, we know that Envato provides a platform, but who wouldn’t prefer to sell their products independently on their own website? By marketing your plugin independently, you can avoid the platform’s taxes and retain more of your earnings.

4. Achieving True Potential and Success

The true potential of any product can only be realized through effective marketing. Once your product is well-marketed, you will not only make substantial profits but also build a strong brand reputation. Marketing truly makes all the difference.

It depends on the level of sales you are expecting. If you believe that satisfactory sales can be achieved without much effort, you do not need to market your plugin. However, if you have created an outstanding plugin that is beneficial to users, it is essential to start marketing it immediately.

(Optional) Additional Perspectives on Marketing

Hi,

Whether to market your plugin depends on your needs and the quality of your item. It also depends on how much revenue you want to earn. You will receive some visitors by default, but building your brand to achieve success takes time, high-quality items, and professional support. If your product is good enough, it may sell itself without additional promotion.

Yes, unless you are paying for traffic, no one will drive visitors to your product—relying on users finding your product by chance is a poor strategy.