Elevating Restaurant Businesses: How Eatigo is Integrating Merchants into Its Platform

As a platform that specializes in providing users with discounted dining during off-peak hours, Eatigo has been making significant strides in integrating merchants into its app. This article delves into the strategic approaches employed by Eatigo to ensure that restaurants not only join but thrive on its platform. From partnership outreach to flexible commission structures, we will explore how Eatigo is becoming a go-to choice for eateries looking to enhance their visibility and customer traffic.

Partnership Outreach: Building Bridges

One of the fundamental strategies that Eatigo uses is proactive partnership outreach. The platform actively reaches out to restaurants to establish mutually beneficial relationships. By highlighting the advantages of partnering with Eatigo, such as increased visibility and higher foot traffic during off-peak hours, the platform aims to attract more eateries to join. This approach fosters a collaborative environment where both Eatigo and the restaurants stand to benefit.

Streamlined Onboarding Process: Seamless Integration

To ensure a smooth transition for new merchants, Eatigo provides a streamlined onboarding process. This includes technical support for integrating with their reservation systems and training for staff on how to use the platform effectively. By simplifying the integration process, Eatigo helps restaurants avoid potential hiccups and speeds up their entry into the platform.

Marketing Collaborations and Promotions: Driving Traffic and Sales

Collaborating with restaurants on marketing initiatives is another key strategy employed by Eatigo. These collaborations can take various forms, from co-branded promotions to featured listings and special offers. By leveraging Eatigo's platform to attract users to specific restaurants, the partnership not only encourages more merchants to join but also drives traffic and sales. This dual benefit makes it financially advantageous for restaurants to become part of the Eatigo network.

Data Analytics: Optimizing Operations and Marketing

Eatigo also offers valuable insights and analytics on customer behavior and dining trends. By providing these data-driven insights, Eatigo can help restaurants optimize their operations and marketing strategies. For instance, understanding peak dining hours and customer preferences can allow restaurants to adjust their menus and marketing efforts accordingly. This data-driven approach ensures that merchants can make informed decisions and improve their overall performance.

Flexible Commission Structures: Financial Attractiveness

Eatigo offers competitive commission rates or flexible pricing models, making it financially attractive for restaurants to partner with them. This flexibility ensures that restaurants can find a model that suits their specific needs and maximizes their profits. By presenting itself as a financially viable option, Eatigo can attract a wider range of merchants to join the platform.

Customer Support: Building Trust and Partnership

Providing dedicated customer support to restaurant partners is another crucial aspect of Eatigo's approach. This support helps build trust and ensures that merchants can effectively utilize the platform. By addressing any concerns or issues promptly, Eatigo strengthens its partnerships and ensures a positive experience for both diners and restaurants.

In a personal meeting with the founder of Eatigo, he shared the key pain points he aimed to solve and the strategies he employed to achieve his goals. He introduced Eatigo as a "yield management service" for restaurants, focusing on matching diners with lower prices to off-peak dining times. This strategy targets hotels and traditional restaurants, leveraging his expertise in yield management from room reservation services. To build credibility, he reached out to food experts and companies from the banking and telecom industries as sponsors and presenters. These partnerships have not only increased his visibility but also provided financial support, making negotiations with potential merchants simpler.

Looking back on his journey, the founder emphasized the importance of having a strong conviction in your product and the ability to convince others of its value. He stated, "the secret of raising funds is you have to be confident with your product and convince other people to buy your idea. If you tell 10 people, all of them have to agree with your idea. If 3 of them disagree, you have to know why they don't and try to improve your product until everyone agrees. Even if everybody says yes, you might still fail. So you have to try as hard as you can to improve until it's perfect before you launch your product."

This article not only highlights the strategic approaches Eatigo uses to integrate merchants into its platform but also shares insights from the founder’s experience in building a successful business. By combining flexible strategies with a strong vision and meticulous improvement, Eatigo continues to innovate and grow in the competitive world of restaurant reservation services.