Email Deliverability Services: A Comprehensive Guide

Email deliverability services play a crucial role in ensuring your messages reach the intended recipients' inboxes efficiently. These services are offered by a variety of companies that specialize in improving email delivery rates, preventing emails from being marked as spam, and enhancing overall email engagement. This article will explore the top providers of email deliverability services, the key aspects of email delivery, and popular email service providers (ESP).

Notable Providers of Email Deliverability Services

SendGrid: Offers robust email delivery and marketing solutions with a strong focus on deliverability and analytics. Mailgun: Provides email API services with a strong emphasis on deliverability, including tools for monitoring and improving delivery rates. Postmark: Specializes in transactional email services and offers detailed deliverability analytics. SparkPost: Offers comprehensive email delivery solutions with advanced analytics and deliverability tools. Mailchimp: While primarily known for email marketing, it also provides tools to improve email deliverability. Constant Contact: Offers email marketing services with features to help improve deliverability. Sendinblue: Provides email marketing and transactional email services with a focus on deliverability and compliance. Litmus: Mainly an email testing tool but offers insights to help improve deliverability. Return Path (now part of Validity): Specializes in email deliverability and offers tools for monitoring and improving inbox placement. Gmail Postmaster Tools: A free tool provided by Google to help senders monitor their email performance and improve deliverability to Gmail users.

Key Factors to Consider When Choosing a Provider

When selecting an email deliverability service provider, several factors should be considered:

The type of emails you send, whether transactional or marketing. Your budget for the service. The specific features you need for monitoring and improving deliverability.

Improving Email Deliverability: Key Aspects

There are three key aspects of email delivery that can impact the success of your email campaign:

Email Content: Ensure your email body is relevant, engaging, and free from spammy elements. Domain Settings: Configure SPF, DKIM, and DMARC records to ensure proper domain authentication. Contact Database Quality: Maintain a clean and updated list of subscribers to avoid bounces and spam complaints.

To ensure your emails pass the spam checks, it's essential to perform a spam test. Use this tool to identify and rectify any elements in your email that might trigger spam filters and adjust them to meet the standards of most domains.

Popular Email Service Providers (ESP)

Several ESPs are widely used for their comprehensive features and deliverability tools. Here are the three most popular ESPs:

Mailchimp

Mailchimp is one of the most popular ESP, with over 42 million users worldwide. In addition to its robust marketing capabilities, it integrates with numerous services such as Facebook, Shopify, social networks, JotForm, Tilda, Google, WordPress, and more. Mailchimp offers a free account with the potential to send up to 12,000 emails per month to a base of up to 2,000 subscribers.

Sendinblue

Offering a wide range of modern email templates, Sendinblue allows users to use their HTML code if preferred. It includes features such as auto-dispatches, autoresponders, mobile application support, and integration with Google Analytics. The free account allows an unlimited client base but only up to 9,000 emails per month.

BenchMark

BenchMark is another popular ESP, even in its free version, which allows users to launch full-fledged marketing campaigns. Key features include survey creation, Google Analytics integration, and easy integration with various services via the API. The free account offers up to 2,000 subscribers and up to 14,000 emails per month.

To track email deliverability, the Deliverability Dashboard (8GHoo) can be a valuable tool. Utilize these services to enhance your email deliverability and engagement rates.