Explore Free PPC and Google AdWords Courses for Success

Whether you are a beginner venturing into digital marketing or an experienced professional looking to enhance your skills, there are a plethora of free courses available that can help you learn about Pay-Per-Click (PPC) advertising and Google AdWords. These courses cover everything from the fundamentals to advanced strategies, empowering you to master the tools and techniques that drive success in the digital realm.

Google Skillshop: Official Training and Certification

Start your journey with Google Skillshop, which offers free training courses including official certification programs. These courses cover a wide range of topics from introducing fundamental concepts to advanced strategies, providing you with the necessary skills and knowledge to excel in PPC advertising.

HubSpot Academy: Comprehensive PPC Education

HubSpot Academy provides a PPC Certification course that covers essential topics such as setting up campaigns, keyword research, bidding strategies, reporting, and optimization best practices. This comprehensive program is designed to equip you with the skills needed to manage PPC campaigns effectively.

YouTube: A Treasure Trove of Free Tutorials

YouTube houses a vast collection of video tutorials and courses that are perfect for learning PPC and Google AdWords. From Erin Pickett to AdSomeSEO, these channels offer a wealth of information that can help you understand the ins and outs of PPC advertising.

Comprehensive Free PPC Courses

Here are some highly recommended free PPC and Google AdWords courses that you can explore:

Google Ads Certification Courses: Google's official courses cover fundamental concepts through advanced strategies. Upon completion, you can earn a certificate to showcase your skills. Facebook Blueprint Courses: While primarily focused on Facebook ads, these courses provide valuable insights into optimal ad strategies for various goals such as conversions and traffic. HubSpot Academy PPC Course: This course focuses on aspects like setting up campaigns, keyword research, bidding strategies, reporting, and optimization, while also discussing best practices. Udemy PPC/Google Ads Course: This course offers a hands-on approach with account setup, advanced targeting and bidding tactics, negative keyword use, and projects to apply your learnings. BrainStation PPC Strategy Course: This course delves into campaign structure, key metrics, and testing methods through case studies, providing practical insights. SEMrush PPC SEO Course: This course includes modules on ad extensions, customer journey mapping, automated bidding, and more to foster a holistic view of PPC. SEMrush Academy AdWords Google Ads Course: With video lessons from industry experts, this course covers essential topics such as localization and maximizing return on advertising spend (ROAS). Neil Patel PPC Course: This step-by-step guide takes you from creating high-performing AdWords campaigns to advanced optimization. Strategic Profits Google Ads Course: This course includes lecture videos, workbooks, and industry interviews to ensure effective learning and application of concepts.

It is highly recommended to take Google's certification courses for a strong foundation, complemented by resources from HubSpot, Udemy, and SEMrush.

For a deeper dive into the world of PPC advertising, explore the following additional resources:

Google Ads Help Center offers guides and resources for a more in-depth understanding of various aspects of Google Ads. PPC Hero provides webinars and articles to share a variety of strategies and insights. Coursera may offer free audit tracks for Google Ads and Analytics courses. LinkedIn Learning and YouTube, with a wide range of diverse PPC tutorials, can be valuable resources. Microsoft Advertising Learning Lab provides additional free courses on campaign optimization and targeting.

By leveraging these resources, you can build a strong foundation in PPC advertising and enhance your skills to excel in the competitive digital market.