How to Locate Undiscovered Talent That Will Be Your Crown Jewel

As a music distribution platform, one of the most challenging yet rewarding tasks is uncovering undiscovered talent that can add value to your catalog. This might sound like a daunting task, especially when many artists who are already well-known are misguided into believing they fit the mold of what a distribution platform is looking for. Practical search methods, such as posting on Quora, are often ineffective.

Gene Kelly once commented on Michael Crawford, describing him as the last of the great song and dance men. This statement is both a tribute and a lament for a different era. Much like Michael, many undiscovered talents are out there, ready for the right platform to recognize them. But finding these artists is not as simple as it might seem.

This article aims to provide a practical guide to help you identify and collaborate with undiscovered talent. We will explore effective strategies and debunk common misconceptions to ensure your music distribution platform remains on the cutting edge and attracts the best new talent.

Targeting the Right Artist: The Importance of Genre Precision

The common advice for marketing your music is straightforward: identify the specific genre, and target your content to those who enjoy that genre. If you sound a bit like Enya, for instance, and you know Enya’s fan base, the logical next step is to target those potential fans. This approach can be highly effective because it allows you to refine your audience and create content that resonates deeply with them.

However, the reverse method is also valuable, especially when trying to identify undiscovered talent. By looking into undiscovered artists who share similar influences, you can find unique voices that might have otherwise remained hidden. For example, if you are targeting "Dirty Rotten Scoundrels"-influenced singer-songwriters, you can refine your search by exploring artists who share similar genre influences and sounds.

Utilizing YouTube for Undiscovered Talent Scouting

YouTube is a treasure trove for discovering new talent. By watching videos of established artists in the genre you're targeting, you can more easily find undiscovered artists with a similar style. Here are some steps you can take:

Identify the specific genre or style you are interested in, such as "Dirty Rotten Scoundrels" or "fantasy classic rock." Watch videos by established artists in that genre to understand the style and trends. As you watch, look out for lesser-known artists who share a similar style and resonate with the content created by the established artists. Compile a list of these potential undiscovered artists for further investigation.

Developing Comprehensive Artist Relationship Strategies

A talented AR (Artist Relations) team is key to building meaningful relationships with prospective artists. Rather than posting on Quora or other broad-spectrum platforms, an effective AR team should:

Conduct thorough research on specific markets and genres. Engage with passionate fans and emerging artists through targeted content and outreach. Analyze data to determine which artists are most likely to benefit from a distribution platform and grow their careers.

By investing in a comprehensive AR strategy, you can build a pipeline of undiscovered talent that aligns with your platform's goals and values. This approach not only ensures that you are attracting the right artists but also fosters long-term, mutually beneficial relationships.

Conclusion: The Path to Unearthing New Talent

Finding undiscovered talent is a multifaceted challenge. By leveraging targeted strategies and comprehensive AR teams, you can identify and nurture new talent that can bring significant value to your music distribution platform. While there may be countless similar questions and inquiries, focusing on precision and proactive engagement can help you avoid the pitfalls of generic advice and ensure you are discovering the crown jewels of the music world.

Stay tuned for more insights and guidance on how to build a robust and successful music distribution platform in the ever-evolving music industry.