How to Change Your Amazon FBA Store Name: Step-by-Step Guide

As an Amazon FBA seller, you might find the need to change your store name to better represent your brand, adjust for brand changes, or for any other reason. Fortunately, changing your Amazon FBA store name is a straightforward process. This article will guide you through the steps to successfully update your store name.

Step-by-Step Guide to Changing Your Amazon FBA Store Name

Before you start, it’s important to understand what exactly your store name is, and its significance. Your store name is the name that appears in the listings of products sold by your seller account. Changing it can help you better market your products and appeal to your target audience. Here is how to go about it:

1. Log in to Your Seller Central Account

The first step in changing your store name is to log in to your Seller Central account. This is your primary interface for managing all the details related to your product listings and seller settings on Amazon.

2. Navigate to the Account Info Section

Once you are logged in, locate and click on the 'Settings' menu. From there, select 'Account Info' to access details related to your seller account. This section contains various crucial information about your seller account, including your store name.

3. Edit Your Store Details

Scroll down to the 'Seller Information' section and within that, find and click on 'Edit' next to 'Store details'. This will bring up a form where you can modify your display name, the name that appears on your product listings.

4. Update Your Display Name

After clicking 'Edit', you will be able to change the display name to the name you desire. Make sure to choose a name that aligns well with your brand and matches the offerings of your store.

5. Save Your Changes

Once you have made the changes to your display name, scroll to the bottom of the form and click 'Save Changes'. Your new display name will then be reflected across all your product listings on Amazon.

Do It the Right Way

When changing your Amazon FBA store name, it's important to ensure that the name change is reflected across all your listings. This ensures consistency and helps match your brand identity with your online presence. Additionally, using a memorable, descriptive, and relevant name is crucial for better visibility and customer engagement.

Conclusion

Changing your Amazon FBA store name is a convenient and essential tool for any seller looking to improve their brand identity and customer experience. By following the straightforward steps outlined in this guide, you can easily and effectively update your store name.

FAQs

Can I change my Amazon FBA store name? Yes, you can change your Amazon FBA store name. However, it is important to do it correctly to ensure consistent branding across your listings.

How do I change my seller name on Amazon FBA? To change your seller name, you need to log into your Seller Central account, navigate to the 'Settings' menu, select 'Account Info', scroll down to 'Seller Information', click on 'Edit', and update the 'Store details' section. Make sure to save your changes.

Is it advisable to change my Amazon FBA store name? Changing your store name can be beneficial if it aligns better with your brand, reflects new branding, or for any strategic reasons. However, it should be done with a clear plan to maintain consistency in your online presence.