How to Change Your Google Ads Account Type from Organization to Individual

One of the common questions that arises among business owners and marketers working with Google Ads is how to change their account type from organization to individual. Unfortunately, Google does not provide a direct way to modify an existing organization account to an individual account type within the platform itself. However, with some manual steps and the help of Google's support team, this is possible. This guide will walk you through the process, ensuring you have all necessary information to make the transition smoothly.

Steps to Change Your Google Ads Account Type

Contact Google Ads Support

The first step to changing your Google Ads account type is to contact Google Ads Support. Here are the detailed steps to follow:

Sign in to Your Google Ads Account: Make sure you are logged into the account you wish to modify. Access Help: Click on the Help icon located in the upper right corner of the platform. Select Get Help: Choose the Get Help option, and then select Contact Us. Explain Your Request: Clearly state that you want to change your account type from organization to individual.

Provide Necessary Information

When you contact the support team, you will need to provide the following details:

The reason for the change Your business information Documentation verifying the existence of your organization

Having this information ready can expedite the process significantly. The support team will use it to assess your request and ensure the necessary procedures are followed.

Alternative Method: Create a New Google Ads Account

If you are not able to transition your organization account to an individual account through the support team, another approach is to create a new account using your personal information. Here’s how you can do it:

Create a New Google Account

First, create a new Google account using your personal details. This can be done directly on the Google sign-up page, making sure to link it to your preferred email address.

Create a New Google Ads Account

Once you have your new Google account set up, log in to the Google Ads platform with this account and create a new Google Ads account.

Export Campaign Data

To ensure that you don’t lose any important data during the transition, export your campaign data from your current organization account. Here’s how to do it:

Navigate to your campaign within the organization account. Click on the three-dot menu. Select Import Campaign Data.

Import Campaign Data into New Account

Next, import the data you exported into your new individual Google Ads account. Follow these steps:

Navigate to the Campaign section in your new individual Google Ads account. Click on the three-dot menu. Select Import Campaign Data.

This method ensures a seamless transfer of your campaigns, ad groups, keywords, and other essential components from your organization account to your new individual account.

Additional Resources and Support

For more detailed guidance, you can refer to Google’s official support documentation: Google Ads Help. If you encounter any issues or need further assistance during the transition, directly contacting Google Ads support is recommended. They can provide personalized assistance and ensure that all necessary steps are completed correctly.

By following these steps and providing the required documentation, you can successfully change your Google Ads account type from organization to individual. Remember, this process may take some time, so be patient and ensure all your details are correct to avoid any potential issues.