How to Change the Order of Ads in Google Ads

When managing your online advertising campaigns, controlling the order in which your ads appear can significantly impact their effectiveness. Unlike manual changes, Google Ads relies on its algorithm to determine the best-performing ad to show based on various factors. However, you can still influence the order by strategizing and optimizing your ads. This guide will walk you through the steps to change the order of ads in Google Ads and provide tips to enhance your ad performance.

Steps to Change the Ad Order in Google Ads

To change the order of ads in Google Ads, follow these steps:

Sign in to your Google Ads account. Ensure you have the necessary permissions to edit your ads and campaigns.

Navigate to the Campaigns or Ad groups tab in the left-hand menu, depending on your specific needs.

Identify the campaign or ad group containing the ads you want to reorder.

Click on the Ads tab within the selected campaign or ad group.

Locate the ad you wish to move and click on the Pencil icon to edit it.

In the ads editor, you can enter a new order for the ad. While Google Ads does not have a dedicated 'Order' field, you can re-organize ads by using the drag-and-drop feature or editing the ads manually.

Alternatively, you can change the order of ads in bulk by selecting the ads you want to move to the top and clicking on Edit, then Change order. This method is particularly useful when you have multiple ads to manage.

Once you have rearranged the ads, click Save or Update to apply your changes.

Tips for Changing Ad Order and Optimizing Performance

Here are some tips to consider when changing the order of your ads in Google Ads:

Consider Ad Performance: Prioritize high-performing ads in your top positions. Performance metrics like click-through rates (CTR), cost-per-click (CPC), and conversions can guide you in making informed decisions.

Ad Rotation: Use ad rotation to show your ads in a different order each time they appear. This can help maintain user engagement and reduce ad fatigue.

Ad Extensions: Refine the order of your ad extensions to highlight the most crucial information about your business. This includes structural elements like call extensions, sitelinks, and structured snippets.

By following these steps and tips, you can effectively manage and optimize the order of your ads in Google Ads to enhance their effectiveness and achieve your advertising goals.