How to Find Best Sellers on Amazon: A Comprehensive Guide

Digging into the world of online retail, one major question often arises: how can I find the best sellers on Amazon? Whether you're here to scour for the latest gadgets, seek out that perfect gift, or simply stay up-to-date on the top-selling items in your favorite categories, this guide is here to help. Let's dive in and explore the various methods to find the best sellers on Amazon.

Using the Amazon Best Sellers Page

Visiting the Amazon website and navigating to the Best Sellers page is a straightforward process. Start by opening your web browser and visiting Once you're on the homepage, scroll down until you see a section that indicates 'Best Sellers' in the address bar. This section is typically found near the top of the page and offers an array of categories such as Books, Electronics, Home Kitchen, and more.

Once you find the 'Best Sellers' section, you can click on the desired category to delve into the top-selling items within that specific area. These categories offer a wide range of products, from electronics and toys to books and clothing, providing you with a comprehensive view of what's currently popular among Amazon shoppers.

Using Other Tools: Keepa

For a more detailed and frequently updated view, you may want to explore third-party tools like Keepa. Keepa offers a wealth of data on Amazon best sellers and product trends. Here's how you can use Keepa to find the best-selling products:

Navigate to the Data Page: Go to Keepa and locate the Data page. Click on the Top Seller List: Find and click on the 'Top Seller List' section. Access the Best Sellers Section: On the same page, click on 'Product Best Sellers' to get a list of the top-selling products in any given category.

This tool not only helps you find the best-selling products but also provides historical data, price tracking, and other valuable insights.

Regularly Checking Seller Rankings

One key takeaway from both Amazon and Keepa is the importance of regular updates. Bestseller rankings can change frequently, and it's essential to check back often if you're looking for the latest trends. This ensures you stay updated with the most popular items and don't miss out on the latest buzz in your favorite product categories.

Finding Best Sellers on Specific Categories

To find the best sellers on Amazon for a specific category, follow these steps:

Go to the Amazon Best Seller Section: You can easily access the Best Sellers page by visiting the website or searching for the category you're interested in. Select the Category: Choose from a wide range of options including Electronics, Toys, Books, Clothing, and more. Each category will provide you with the top-selling items. Filter Results: Use the filters available on the page to further refine your search by subcategories, customer ratings, or price range. This will help you find the best sellers that meet your specific needs.

Advanced Search Techniques

In addition to the Best Sellers page, you can also find best sellers by performing a regular search. Type any keyword you're interested in and look for the products that appear at the top of the search results. Often, these are the best-selling items as Amazon algorithm prioritizes them.

By using these methods, you can stay informed about the latest trends and find the best-selling products on Amazon. Whether you're a seasoned shopper or just starting out, knowing how to find the top-selling items is crucial for making smart purchases and keeping up with the latest product trends.