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How to Make Over $100,000 a Year Selling Merchandise on Amazon

July 30, 2025E-commerce1648
How to Make Over $100,000 a Year Selling Merchandise on Amazon Many en

How to Make Over $100,000 a Year Selling Merchandise on Amazon

Many entrepreneurs and creative individuals dream of making significant income through platforms like Merch by Amazon. While it's certainly possible to generate substantial earnings, achieving six figures or more requires a strategic approach and dedication. In this article, we'll explore the steps and strategies necessary to make over $100,000 a year selling merchandise on this platform.

Understanding the Potential

It's important to start with realistic expectations. According to many sellers on Merch by Amazon, making over $100,000 a year is an ambitious goal that typically requires a substantial number of sales. The key metric here is the number of t-shirts or other merchandise items you sell. Each t-shirt sold on Merch by Amazon typically nets you a profit of around $1.20, so to generate $100,000 in revenue, you would need to sell approximately 83,000 t-shirts. However, the actual number can vary based on discounts, design quality, and other factors.

A Numbers Game: Maximizing Your Designs

To amass the required sales volume, you need to maximize your presence on the platform. Merch by Amazon operates a tiered structure, with the number of designs you can publish ranging from 10 to 1000 or even higher. As you gain more experience and resources, you can increase your design count to reach the maximum tier.

The recommended starting point is to have over 4000 live designs. This extensive portfolio increases your visibility and chances of catching the eye of potential customers. With more designs available, even if some underperform, others may outshine and drive significant sales.

Strategic Focus and Supporting Resources

Entrepreneurs like Mike Gual have successfully achieved six-figure income by leveraging a smaller number of high-quality designs. By creating licensing agreements with local businesses, Gual has been able to generate substantial revenue. This approach involves working closely with local companies to create exclusive merchandise that resonates with their audiences.

Another strategy is to analyze the success of top Merch by Amazon creators. By checking the sales statistics of the most successful makers, you can gain valuable insights and even reach out for advice. Many of these creators offer resources through courses and interviews that share their success stories, providing a roadmap for aspiring sellers to follow.

Conclusion: A Path to Achieving Success

While making over $100,000 a year on Merch by Amazon is a challenging goal, it is not impossible. By focusing on maximizing your design presence, understanding the platform's tiered structure, and leveraging resources and advice from successful creators, you can increase your chances of achieving this ambitious income target.