How to Manage Related Products in Magento 2: A Comprehensive Guide

Magneto 2 is one of the most popular e-commerce platforms for businesses of all sizes. One of its powerful features is the ability to manage related products, which can significantly enhance the customer experience and improve conversion rates. In this article, we will walk you through the process of adding and removing related products in Magento 2, ensuring your store operates at its best.

Adding Related Products in Magento 2

The process of adding related products in Magento 2 is straightforward and can be easily managed through the admin panel. Here’s a step-by-step guide to help you through the process:

Login to the Admin Panel: Begin by accessing your Magento 2 admin URL and logging in with your credentials. Navigate to Products: Go to the "Catalog" section and then click on "Products." Edit the Product: Find the product you want to edit. Use the search feature to locate the product and click on it to open the edit page. Scroll to Related Products Section: On the product edit page, locate and scroll down to the "Related Products" section. Add Related Products: Click on the "Add Related Products" button. A pop-up will appear, showing a list of available products. Use the search bar to find specific products, select them by checking the boxes, and then click "Add Selected Products" to add them as related products. Save the Product: Finally, click the "Save" button in the top right corner to apply your changes and save the product.

By following these steps, you can effectively add related products to your product detail pages, helping to guide your customers to similar items they may be interested in.

Removing Related Products in Magento 2

Removing related products from your Magento 2 store is just as easy. Here’s how to do it:

Login to the Admin Panel: Repeat the login process as described above. Navigate to Products: Go to the "Catalog" section and then click on "Products." Edit the Product: Locate the product from which you want to remove related products and click to edit it. Scroll to Related Products Section: Find the "Related Products" section again. Remove Related Products: You will see a list of currently related products. To remove a product, click the trash icon next to the product you want to delete. Save the Product: Click "Save" to confirm the changes and update the product details.

Ensuring that the related products you add are relevant and visible can enhance your cross-selling strategies, leading to increased customer satisfaction and sales.

Additional Notes

Visibility

Before adding any related products, ensure that they are enabled and visible in your store. This means they should be published, and their visibility settings should be appropriate for your store.

Product Types

Related products can be of any type, including simple, configurable, or grouped products. However, the most effective products to include as related are those that are relevant to the customer’s current interest, thereby enhancing the cross-selling opportunities.

Frontend Display

Related products are typically displayed on the product detail page under a section like "Customers who bought this item also bought." This information helps customers discover additional products they might also be interested in, contributing to a better shopping experience and higher sales conversion.

The process of managing related products in Magento 2 allows you to effectively enhance customer experience and increase sales by guiding them to complementary products. By carefully selecting and arranging related products, you can take your e-commerce store to the next level.

Frequently Asked Questions

Q: How do I ensure the visibility of related products in Magento 2?: Make sure the products you are adding as related are published and their visibility settings are properly configured in the admin panel. Q: Can related products be of any type?: Yes, related products can be of any type, including simple, configurable, and grouped products. However, they should be relevant to the customer’s current selection. Q: How does the frontend display of related products work in Magento 2?: Related products are typically shown in a section on the product detail page, often labeled as "Customers who bought this item also bought," guiding customers to complementary products.

Conclusion

Managing related products in Magento 2 is a crucial aspect of enhancing the customer experience on your e-commerce platform. By mastering the art of adding and removing related products, you can significantly improve your sales and customer engagement. When done correctly, related products can be a powerful tool for boosting conversions and driving customer satisfaction.