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Military and Veterans Perspectives on Asking for Discounts

June 18, 2025E-commerce1399
Do Younger Military and Veterans Have Any Reservations About Asking fo

Do Younger Military and Veterans Have Any Reservations About Asking for Military Discounts?

My wife and I have no reservations about asking for military discounts. We also have no reservations about secretly paying for the meals of military personnel in uniform.

Personal Experience and Reflections

I graduated from college with two engineering degrees and entered the Army at the height of the Vietnam War. During those years, soldiers were often spat on, and it was believed that many were too unintelligent to avoid the draft or secure better jobs. When my university classmates took entry-level engineering jobs for $1,000 a month (enough to buy a new car for $2,500), I was earning $10 a day as an officer. Enlisted soldiers earned approximately $100 a month.

By the time I retired from the Army, many of my classmates had owned their homes for 20 years, and only moved for better jobs. My family had moved 11 times because I was frequently transferred. One of my freshman year roommates retired as the CEO of a large bank at the same time I retired, and he was already a millionaire while I was still in the process of achieving financial stability.

Service and Sacrifice

The sacrifices made by soldiers and veterans are often immense, both in terms of time and often in terms of their physical and emotional health. Many civilians fail to understand the gravity of these sacrifices. For instance, I spent an average of three months a year away from home due to my duties. I was selected for a free all-expense-paid trip to Vietnam, and two fellow lieutenants were killed during the war.

Not a single one of my civilian classmates was killed while working as a civilian. The experiences and challenges of service members are truly unique and often go unrecognized by the general public.

Appreciation and Discounts

I have no reservations about asking for a veterans discount. After all, why not? I save a few dollars, and my driver license is marked to reflect my status. If I know or find out that a discount is offered, I accept without hesitation but I don't go around asking for one.

For example, I entered the Air Force because I was not disciplined enough for university and wanted to serve my country. I chose the Air Force due to the benefits of the G.I. Bill and law enforcement training. I did my job with dedication and sacrifice, mainly through hard work and time away from home, to support the first Gulf War. I didn't do anything exceptionally special, and I don't expect or seek any special treatment.

Modern Perspectives

However, in modern times, the atmosphere has changed. Many millennials in the military may have a different perspective. The traditions and stigma from the Vietnam War era are fading, and young soldiers are more likely to proudly ask for discounts due to their service. They may see it as a sign of recognition and appreciation for their sacrifices.

For instance, a 10% discount at Home Depot is appreciated, especially given the numerous home improvement projects I have done on an older home. Home Depot has become my home away from home. Other stores also offer discounts to veterans and service members, which I am willing to take advantage of to support businesses that value and honor our military and veterans.

Ultimately, the willingness to ask for and accept military discounts varies widely among individuals. While some may still feel the need to maintain the appearance of self-sufficiency, others are more vocal about showing respect and appreciation for their service.

In conclusion, the landscape of military life and perspectives on asking for discounts has evolved. While older generations might have been more reluctant, younger military and veterans are often more openly willing to accept benefits as a show of recognition for their service.