PrestaShop: Still a Popular Choice for E-commerce Businesses in 2023

PrestaShop, an open-source e-commerce platform, is widely used by businesses and developers to create and manage online stores. Despite the increasing competition in the e-commerce space, PrestaShop continues to maintain its significant user base, making it a reliable choice for entrepreneurs and small to medium-sized enterprises.

According to the website profiler and ecommerce data analytics called BuiltWith, PrestaShop is involved in the following:

715,955 websites using the technology currently 416,768 sites that used to perform on it 73,292 webstores in the USA, making it the biggest consumer in the category

In 2022, PrestaShop was ranked as the 7th most popular technology in the Open Source category on the entire internet, further cementing its place as a leading e-commerce platform.

Flexibility and User-Friendliness

PrestaShop is recognized for its flexibility and user-friendly interface, which allows users to customize their online shops extensively. With over 75 languages and over 4,000 modules, businesses can easily adapt the platform to suit their unique needs. Additionally, the availability of 23,000 templates means there are countless design options to choose from.

Seamless Integration with SEO Tools

To enhance the online visibility of e-commerce stores, PrestaShop offers integrated SEO tools that make it easier for businesses to optimize their websites. Some of the improvements include:

Additional descriptions for categories to provide more detailed information Prevention of search engine crawlers from indexing discontinued products to ensure relevant content remains accessible Inclusion of the page number into meta title tags for improved search engine optimization Suggestions for appropriate content length based on best practices

Enhanced Security Features

Safety and security are paramount in e-commerce, and PrestaShop has taken steps to address these concerns:

Ads management: Admins can configure password complexity policies for the shop, balancing usability and security. There are five levels to choose from, ranging from simple to complex. Session management: Administrators can now manage customer and employee sessions, reviewing session history and disconnecting them if necessary.

Product Page Improvements

The product pages on PrestaShop are seeing significant updates, although many of these are still in an experimental phase. Some key changes include:

Customization options during the product listing process Enhanced filters and sorting options for products Dynamic pricing and availability updates

Installer Updates

The installer for PrestaShop offers a streamlined experience for e-commerce store owners, allowing them to:

Select only the necessary modules and themes to reduce clutter Customize the installation process to fit specific business needs Identify and fix installation issues if the process fails Extend the installation process with additional options as needed

These updates are designed to make the installation and management of e-commerce stores on PrestaShop a more intuitive and efficient experience, catering to the diverse needs of businesses regardless of their size or scope.

In conclusion, PrestaShop remains a trusted and scalable CMS that competes favorably with other prominent e-commerce platforms like Magento and Shopware. Its ongoing updates and robust feature set make it a valuable tool for any business looking to establish or enhance an online presence.