Strategies for Partnering with Companies That Hand Over Products to Subscription Box Services

Subscription box services such as Birchbox, HealthyBBox, and GlamBox are popular among consumers who enjoy receiving personalized health and beauty items. For brands and companies looking to partner with these subscription boxes, finding the right approach is crucial. This article provides insights and strategies for engaging with companies that supply their product to these services.

Identifying Potential Partners

There are numerous subscription box services in the market, including Birchbox, HealthyBBox, and GlamBox. Each of these services has its own unique focus and target market, making it important for brands to identify which services align with their brand positioning and target audience. Research the subscription box services to find out which companies regularly supply their products to these platforms.

Engaging with Brand Managers via LinkedIn

One of the most effective ways to reach out to companies that supply their products to subscription boxes is through LinkedIn. Here are some tips for reaching out to Brand Managers:

Use a professional and engaging tone: Your message should be polite, professional, and clearly articulate why you are reaching out. Provide context: Explain who you are and what your company does. Mention the subscription box services your company supplies to and why you are interested in partnering with the specific brand you are contacting. Highlight benefits: Emphasize the mutual benefits of the partnership, such as increased brand visibility, access to a targeted audience, and the opportunity to gather feedback from a diverse consumer base. Suggest collaboration: Propose a meeting or call to discuss partnership possibilities in more detail.

Example message:

Hi [Name],

I hope this message finds you well. My name is [Your Name], and I am the [Your Position] at [Your Company]. Our company supplies products to Birchbox and other leading subscription box services. We are interested in exploring the possibility of partnering with your brand to extend our reach to a wider audience.

Our partnership could bring numerous benefits to both our companies. For [Your Company], it would mean increased brand visibility and the opportunity to reach a targeted audience interested in [specific product category]. For [Brand Name], it would mean access to a diverse group of consumers who are consistently exposed to new and innovative products.

We would love to schedule a call to further discuss the potential of a collaboration. Would a call next week be convenient for you?

Thank you for your time, and I look forward to the possibility of working together.

Best regards,

[Your Name]

Emailing the Owner/CEO of Small Companies

For smaller companies or startups, it may be more efficient to email the owner/CEO directly. Here are some tips for writing an email:

Personalize the greeting: Use the first name if you know it, and address the CEO as [Title] [Last Name]. Be concise and to the point: Keep the email brief and to the point, focusing on the mutual benefits of the partnership. Include relevant information: Provide a brief overview of your company, the subscription box services you supply to, and why you believe a partnership would be beneficial. End with a call to action: Encourage the CEO to discuss the partnership opportunity further.

Example email:

Subject: Partnership Opportunity for [Brand Name] and [Your Company]

Dear [Title] [Last Name],

My name is [Your Name], and I am the [Your Position] at [Your Company]. Our company supplies products to popular subscription box services such as Birchbox and HealthyBBox, and we believe there is significant potential for us to work together.

We are interested in exploring the possibility of a partnership between our companies. By working together, we can leverage your expertise to reach a broader audience of consumers who are passionate about health and beauty products. Our partnership could bring numerous benefits, such as increased brand visibility and access to a targeted audience.

I would love the opportunity to discuss this partnership further with you. Please let me know if you are available for a call next week to explore the potential of a collaboration.

Thank you for your time, and I look forward to the possibility of working together.

Best regards,

[Your Name]

Providing Value and Facilitating a Decision

When reaching out to companies, it is important to provide enough information about your company and your ask. Include details about the subscription box services you supply to, the benefits of the partnership, and any relevant statistics or case studies. Highlighting the mutual benefits will help facilitate a decision. Additionally, be prepared to answer any questions they may have and demonstrate your commitment to forming a strong partnership.

By following these strategies and providing value, you can increase your chances of successfully partnering with companies that regularly supply their products to subscription box services like Birchbox, HealthyBBox, and GlamBox. Remember that these partnerships can be mutually beneficial, leading to increased brand exposure and access to a targeted audience.