Top 10 Online Platforms for Selling Handmade Products

Are you considering expanding your handmade product sales online? There are numerous platforms to choose from when looking to reach a broader audience and increase your revenue. This comprehensive guide outlines the top 10 platforms for selling handmade goods, each with its unique features and advantages.

1. Etsy

Etsy is one of the largest online marketplaces for handmade and vintage items, boasting over 5.3 million sellers and 88.3 million buyers worldwide. This platform is particularly popular among artisans and makers who want to showcase and sell their unique handmade products. While it comes with a listing fee of ￡0.20 per listing and a transaction fee of 5.5%, it provides an accessible entry point for many sellers. The international reach and vast community make Etsy a solid choice for those aspiring to build a global brand.

2. Amazon Handmade

Amazon Handmade is a burgeoning platform dedicated to high-quality and unique handmade products. By leveraging Amazon’s extensive customer base and trusted brand, sellers can reach a large audience with ease. This platform is particularly beneficial for those with high-quality, niche products. Additionally, it offers a digital storefront, making it simpler for even beginner sellers to get started.

3. Shopify

Shopify is an e-commerce platform that allows users to create their own online store and sell handmade products directly to customers. Known for its user-friendly interface and wide range of customizable templates, Shopify offers full control over every aspect of the online store. This platform is ideal for sellers who prefer to have a high degree of customization and management over their brand and sales process.

4. eBay

eBay is a well-known online marketplace where you can sell a wide range of products, including handmade items. With a large customer base, diverse listing options, and established reputation, eBay is an excellent choice for reaching a wider audience. However, it may require more ongoing management due to its auction-based nature and competitive environment.

5. Big Cartel

Big Cartel is a user-friendly e-commerce platform designed for artists and crafters. Known for its simplicity and ease of use, this platform caters to sellers who want a professional-looking online store without the need for extensive technical expertise. Big Cartel focuses on helping artists create a strong personal brand and connect with their audience.

6. Cratejoy

Cratejoy is a platform that specializes in subscription-based models, making it ideal for selling handmade products. This approach is perfect for reaching a targeted audience and building a loyal customer base. Cratejoy emphasizes unique handmade products and offers robust tools for managing subscriptions and promoting recurring revenue.

7. iCraft

iCraft is a platform that targets crafty enthusiasts with a particular interest in unique handmade products. By focusing on a niche audience, sellers can benefit from a highly engaged and passionate community. This platform is suitable for those who want to find a smaller, but more targeted market for their products.

8. indieCart

indieCart is another platform that leverages a targeted audience of independent shoppers. Similar to iCraft, it emphasizes unique handmade products and helps sellers reach a niche market. indieCart provides a streamlined purchasing experience and is ideal for those who want to sell directly to shoppers looking for distinctive items.

9. Facebook Marketplace

Facebook Marketplace is a local-focused platform that allows sellers to target a specific geographical area. By leveraging the vast user base of Facebook, sellers can reach a local audience with ease. This platform is particularly useful for those who want to expand their sales within a smaller region, such as a city or neighborhood.

10. Bonanza

Bonanza is another online marketplace that specializes in unique handmade products. It targets a broad audience of online shoppers, offering a seamless purchasing experience for those looking for distinctive and handcrafted items. Bonanza’s user-friendly interface and straightforward policies make it a great option for sellers who are new to online sales.

Conclusion

The choice of the best platform for you will depend on your specific needs and goals. It is essential to thoroughly research each platform, considering factors such as fee structures, user interface, target audience, and brand reputation. Each platform has its strengths, and understanding these can help you make an informed decision that best suits your business model and target audience.

Key Takeaways

1. Consider your target audience: Each platform has a unique audience, and choosing the right one can significantly impact your sales and brand recognition.

2. Evaluate the fee structures: Understand the listing and transaction fees associated with each platform to ensure they align with your budget and revenue goals.

3. Assess ease of use and customization: Platforms that offer flexibility and ease of use can help you manage your store more effectively and maintain a professional appearance.