Top Online Businesses to Start in 2019-2020: A Comprehensive Guide

Starting an online business in 2019-2020 can be an exciting venture, providing numerous opportunities for entrepreneurs looking to leverage the power of the internet. This guide will explore some of the most promising online business ideas, including digital marketing, e-commerce, and skills-based enterprises. We will dive into the strategies and resources needed to successfully launch and grow these ventures.

Digital Marketing: A Fundamental Online Business

Digital marketing encompasses a wide range of strategies used to promote products or services via digital channels such as search engines, social media, and websites. As of 2020, digital marketing accounts for a significant portion of the global marketing spend.

Content Marketing

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience—ultimately leading to profitable customer action. This can include blogs, videos, infographics, podcasts, and more. By creating high-quality content, businesses can establish themselves as thought leaders in their industry and drive traffic to their website.

Social Media Marketing

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer unprecedented opportunities for businesses to connect with their target audience. Social media marketing involves creating and distributing content intended to spark interactions and build a community around the brand. This can be achieved through organic posts, paid advertising, and influencer partnerships.

E-commerce: The Modern Marketplace

E-commerce involves the buying and selling of goods or services over the internet. With the rise of mobile devices and online shopping, e-commerce has become one of the fastest-growing business sectors. To start an e-commerce business, you need to choose a niche, set up an online storefront, and leverage digital marketing strategies to drive traffic and sales.

Niche Selection

Selecting the right niche is crucial for success. Consider industries with high profit margins and low competition. Research popular and emerging trends, such as home goods, wellness products, or sustainable fashion.

Online Store Setup

Choosing the right e-commerce platform can streamline your online business setup. Popular options include Shopify, WooCommerce, and BigCommerce. Ensure your website is user-friendly, mobile-optimized, and secure to provide a seamless shopping experience.

Digital Skills: Building a Demand for Your Services

If you have a unique skill, such as coding, writing, design, or data analysis, you can monetize it by offering your services online. Digital skills-based businesses allow you to work remotely, maintain a flexible schedule, and cater to a global market.

Talent Platforms

Freelance platforms like Upwork, Fiverr, and Freelancer offer a robust marketplace for digital service providers. These platforms connect you with clients from around the world, enabling you to scale your business and diversify your services.

Building an Online Portfolio

Create a professional, visually appealing portfolio to showcase your skills. Use projects completed for online clients, personal projects, and samples of your work. Offer testimonials from satisfied clients to build credibility and attract new opportunities.

Conclusion

Starting an online business in 2019-2020 can be a rewarding and profitable venture. Whether you choose to focus on digital marketing, e-commerce, or digital skills services, the key to success is to identify a demand, create a value proposition, and implement effective marketing strategies. With a solid plan and a commitment to growth, you can build a successful online business that aligns with your interests and goals.

By staying up-to-date with industry trends, leveraging digital marketing tools, and providing exceptional service, you can establish yourself as a leader in your chosen field. Whether you're a seasoned entrepreneur or a newcomer to the online business world, the opportunities are vast and the potential for success is immense.