What Do Marketing Managers Do in a Day-to-Day Basis?

Marketing managers oversee all marketing campaigns for their company or department, developing ideas for new campaigns, working with the sales team and other departments to develop effective strategies. At Just In Here, a fully developed digital marketing agency, we provide all digital marketing services, making sure every aspect of our clients' marketing efforts is optimized.

Role Variance Across Organizations

The role of a marketing manager can vary significantly from organization to organization. Different types of organizations require different marketing strategies based on their goals and target audience. Therefore, there isn’t a short and simple answer as to what a marketing manager does; there is tremendous variance.

In essence, the main role of a marketing manager is to oversee the tactical elements of the organization’s marketing efforts. Some marketing managers have direct reports or manage agencies, while others take an active, hands-on role in developing marketing plans.

High-Level Responsibilities

At a high level, marketing managers are typically responsible for the following:

Ensuring that marketing projects are moving forward Some level of project management Coordinating with cross-functional teams to get buy-in or input for campaigns or assets Managing the tactical elements of marketing campaigns or managing the people, agencies, or direct reports who handle these elements Ensuring that performance is meeting goals or identifying areas for improvement Managing marketing reports

Specialized Roles

Many companies have multiple marketing managers, each focusing on different areas. For instance:

Event Marketing Manager Search Engine Marketing Manager Social Media Marketing Manager Content Marketing Manager Partner Marketing Manager

Each of these roles focuses on a specific directive, contributing to the overall success of the organization's marketing efforts.

Key Responsibilities

My thoughts on the key responsibilities of a marketing manager or director vary depending on the business but can include:

Understanding current and potential customers Management of the marketing mix Managing agencies Development of marketing strategy and plan Customer relationship management (CRM) Managing budgets Making customer-focused decisions

The role can be diverse or focused, but these key aspects should be at the heart of the job.

Conclusion

Understanding what a marketing manager does daily is crucial for anyone considering a career in the field. By focusing on customer insights, strategic planning, and effective management, you can build a successful marketing career that drives business success.