Why Did Salesforce Acquire Jigsaw and What It Means for Your Business

Recently, Salesforce made a significant acquisition of Jigsaw, a company known for its crowd-sourced contact information. This move has led to many questions, such as why Salesforce chose Jigsaw over other data providers like Hoovers InfoUSA. In this article, we will explore the reasons behind Salesforce's acquisition of Jigsaw and the impact it may have on your business.

Regulatory Constraints and Email Address Sourcing

HOovers and InfoUSA face limitations due to the CAN-SPAM Act, which restricts their ability to provide email addresses. Companies who wish to meet compliance standards, such as sending newsletters or email-based promotions, often find this a significant challenge. On the other hand, Jigsaw operates a model that relies on crowd-sourced contact information, making it easier to provide email addresses while complying with legal requirements.

Tying Together Marketing Automation and CRM

Salesforce's acquisition of Jigsaw is more than just about the provision of contact information; it's about creating a seamless integration between various tools that businesses use. Specifically, Salesforce is leveraging Jigsaw's de-duplication capabilities to enhance the functionality of its Marketing Automation tools, particularly Marketo, Silverpop, and Eloqua, as well as its CRM solutions.

The de-duplication capabilities employed by Jigsaw help in maintaining clean and accurate customer data, ensuring that the marketing efforts are targeted correctly. By tying together these platforms, Salesforce is aiming to provide a more comprehensive and integrated solution for its customers, enabling them to manage their sales, marketing, and service activities more effectively.

The Future of Salesforce and Jigsaw Integration

The acquisition of Jigsaw has the potential to revolutionize the way businesses manage their customer data and marketing strategies. With a more streamlined and integrated system, businesses can focus on growing their customer base and improving customer experiences. The technology being used by Jigsaw, however, is not just about data sourcing, but also about the quality and accuracy of the information.

As businesses continue to rely more on online marketing and CRM systems, the ability to provide accurate and up-to-date information becomes crucial. Salesforce's acquisition of Jigsaw, combined with its existing marketing automation and CRM tools, positions it as a leading player in the tech market, offering a more comprehensive solution to its clients.

Conclusion

The acquisition of Jigsaw by Salesforce is a strategic move that addresses both regulatory and operational challenges, while also providing a more integrated and effective way to manage customer data and marketing campaigns. For businesses looking to enhance their digital marketing efforts, this move by Salesforce could be a game-changer.

Keyword: Salesforce Jigsaw acquisition, email address sourcing, marketing automation, CRM