2017 Marketing Strategies for Facebook Business Pages

Facebook as one of the most popular social media platforms offers immense opportunities for businesses to grow and engage with their audience. Here are some key marketing strategies that business pages should consider in 2017 to enhance visibility, engagement, and sales:

1. Keep Your Eye and Mind Open

Staying informed and adaptable is crucial for any social media strategy. The landscape of digital marketing is constantly evolving, and businesses must be prepared to embrace new trends and technologies.

2. Focus on Video Posts

Video content has become a dominant form of communication on social media. In 2017, the number of video posts in your news feed increased, and Facebook started to position itself as a competitor to YouTube. Video content generates more reach and views compared to image posts. To capitalize on this trend, businesses should increase the use of video posts.

Facebook has introduced a new advert type called in-stream videos, which will play between videos in a similar manner to YouTube ads. Additionally, video content can include product demonstrations, tutorials, and stories that provide value to your audience.

3. Stay Updated with the Latest Features

Facebook and Instagram frequently update their features to enhance the user experience and provide better ad performance. By staying updated, you can adapt quickly to new trends and take advantage of new tools. Keep an eye on the latest developments and make use of new features to improve your marketing efforts.

4. Utilize Existing Features to Increase Sales

Facebook is a powerful platform for increasing sales. Here are some effective ways to leverage existing features:

Collection Advert Canvas: Utilize the Advert Canvas to create compelling ads that drive traffic and conversions. Shop Section: Leverage the shop section to showcase and sell your products directly within Facebook. Product Tagging: Use product tagging to enhance the discoverability of your products and drive sales.

Furthermore, consider using Lookalike Audience to reach a similar audience based on your existing customer base. This feature helps you to target people with similar interests and behaviors, increasing the chances of converting new customers.

5. Effective Branding

Beyond just selling your products, engaging with current issues and topics can help establish your brand's image and credibility. For instance, Amul's "Topical" campaign effectively utilized current issues to raise brand awareness and connect with audiences.

Do more than just promoting what you sell. Talk about relevant topics, share your company culture, and engage with your audience. This approach not only increases brand visibility but also builds trust and loyalty among your customers.

Conclusion

The tips outlined above can help you achieve your marketing goals by leveraging the power of video content, staying updated with the latest features, effectively utilizing advertising tools, and incorporating strong branding strategies. By adapting to the evolving landscape of social media marketing, businesses can stay ahead of the competition and achieve better results.