Tools for Finding Competitors' Google Ads Display Ads

Effective digital marketing strategies require a deep understanding of your competitors' advertising efforts, including their display ads. Utilizing the right tools can provide valuable insights into their campaign strategies, allowing you to refine and optimize your own advertising efforts.

Popular Tools for Competitor Analysis

Here are some of the most popular tools used by SEO experts to find competitors' Google Ads display ads:

1. SEMrush

SEMrush is a robust tool for competitive analysis. When it comes to display ads, SEMrush provides detailed reports on how your competitors are using the Google Display Network (GDN) and Google Ads. You can find information about their banners, sidebar ads, and text ads, along with their ad copies and landing pages.

To use SEMrush, start by entering your competitor's domain. From the left-hand menu, select 'Display Advertising Reports.' Here, you will see a variety of metrics including the number of ads shown, publishers, and the times the ads were first and last seen. Additionally, you can get insights into the gender, age, and top interests of your competitors' target audience.

SEMrush also allows you to review your competitor's top-performing keywords, sort them by search volume, and see who is linking to their content. With features like site audit, custom reports, and content analyzer, the tool offers a comprehensive view of your competitors' digital marketing strategies.

2. SpyFu

SpyFu is another valuable tool that helps you understand your competitors' PPC campaigns, including their display ads. This tool offers detailed insights into the keywords your competitors are targeting and the ads they have run over time. In addition to these features, SpyFu also provides actual ad copies for recent campaigns.

To use SpyFu, type in your competitor's website URL. The tool will display a detailed report, including their estimated monthly AdWords budget, paid keywords, and top competitors' ad positions. The free version of SpyFu even shows keyword overlap and CPC estimates, making it easier to identify opportunities and increase your own ad performance.

3. AdBeat

AdBeat specializes in tracking display ads and providing comprehensive data on competitors' ad strategies. You can see detailed information about ad creatives, networks used, and spending estimates. This tool helps you to refine your own campaigns by understanding which ads and creatives are performing well.

Simpler Tools for a Quick Overview

For those looking for a more streamlined approach to competitor analysis, here are a couple of simpler tools:

1. Ahrefs

Ahrefs is a popular SEO tool that provides valuable information on your competitors' top-performing pages, IPs, and external links. You can use Ahrefs to find out which keywords your competitors rank for in organic search and the amount of traffic driven by each keyword.

The 'Highest Pages' report can help you identify which pages are sending the most traffic to their sites. The 'Content Gap' feature can help you discover keywords your competitors rank for but you don’t, giving you a competitive edge.

2. Using Basic Techniques

For a more hands-on approach, you can use simple techniques such as visiting your competitor's website frequently. By doing so, you get added to their remarketing list, which can help you start seeing their display ad copies.

One important reminder is to avoid clearing your browsing data or cookies to ensure you continue to receive these ads.

Conclusion

Utilizing these tools can significantly enhance your competitive analysis efforts and improve your display ad strategies. By understanding what your competitors are doing in the digital space, you can refine your own campaigns to better meet the needs of your target audience.