Convincing Your Clients to Choose a Hosted E-commerce Solution: A Case for Volusion, BigCommerce, and Shopify

Many consider hosted e-commerce solutions like Volusion, BigCommerce, and Shopify as less preferable due to potential technical complexities or concerns about control. However, by focusing on the comprehensive solution these platforms offer, you can easily sell these services to clients. In this article, we will explore why these hosted solutions are a valuable choice and provide practical strategies to convince your clients to choose them.

Understanding the Value Proposition of Hosted E-commerce Solutions

When selling a hosted e-commerce solution, it's important to highlight the myriad of services these platforms provide. By doing so, you can showcase the depth of the work that goes into an e-commerce site, and convince your clients of the benefits a hosted solution offers. Here are some key aspects to consider:

Setting Up the Account

A hosted e-commerce platform handles the setup of the account, streamlining the process and ensuring that your client can start selling instantly. This saves them time and resources, which they can allocate elsewhere in their business.

Design and Customization

These platforms offer a range of pre-built themes and customization options, allowing you to build a professional and appealing site without requiring extensive coding knowledge. This ensures that your client's e-commerce site will look modern and professional, attracting more customers.

Loading Products, Variants, Shipping, Taxes, and More

Hosted e-commerce solutions handle the intricacies of product loading, variants, shipping, taxes, and other functionalities. By leveraging these features, your client can focus on growing their business rather than managing the technical aspects of their site.

Managing Fulfillment and Returns/Replacements/Refunds

These platforms usually integrate with popular fulfillment and return management services, ensuring that your client can manage their orders, returns, and refunds easily. This helps to maintain a smooth customer experience, which is crucial for e-commerce success.

Customer Acquisition and Growth

Hosted e-commerce solutions often come with marketing tools and integrations that can help your client attract new customers and grow their e-commerce business. This includes tools for SEO, email marketing, and social media promotion, ensuring that your client can reach a wider audience.

Practical Strategies to Sell Hosted E-commerce Solutions

To effectively sell a hosted e-commerce solution like Volusion, BigCommerce, or Shopify, you need to provide your clients with compelling reasons why these platforms are the best choice. Here are some strategies to follow:

Engage Early with Free or Discounted Trials

One of the best ways to convince clients is to offer them a free or heavily discounted trial period. By building their website for them for a low or no cost during this period, you can demonstrate the excellence and features of the hosted solution. This hands-on experience will help the client understand the value of these platforms.

Referred Business from Successful Projects

Encourage early adopters to share their success stories. Create a referral scheme where existing clients can refer new business in exchange for discounts or additional services. This not only helps you acquire new clients but also builds trust and credibility for your hosted e-commerce solution.

Target Existing Website Owners for an Upgrade

Identify clients who already have a website but need an upgrade or re-design. Often, small businesses and online shops have outdated and inefficient designs that can be improved using a hosted e-commerce platform. By offering an upgrade, you can help them enhance their online presence and drive more sales.

In conclusion, hosted e-commerce solutions like Volusion, BigCommerce, and Shopify offer numerous benefits that make them an excellent choice for clients looking to launch or enhance their online businesses. By focusing on the comprehensive services these platforms provide and strategically showcasing them, you can effectively sell these solutions to your clients. Start by offering free or discounted trials and create referral programs to build trust and credibility, and target existing website owners for upgrades.

Key Takeaways

Hosted e-commerce solutions provide a comprehensive range of services, streamlining the e-commerce process. Engage early with free or discounted trials to demonstrate the value of these platforms. Create referral schemes to leverage the success of early adopters and build trust. Target existing website owners for upgrades to enhance their online presence.

Related Keywords

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