How Blockbuster Survives in an Streaming Dominated World

Blockbuster, the once-monolithic video rental chain, seems to have found a unique niche in today’s streaming-dominated entertainment landscape. It is the rare example of a brick-and-mortar store still thriving, challenging the notion that traditional retail is a thing of the past.

Reaching the Local Market in Bend, Oregon

The one remaining franchise store in and around Bend, Oregon, continues to operate despite the overwhelming presence of streaming services. This small operation, managed by Harding under the Pacific Video company, is a testament to the company's resilience and adaptability.

“Our owners live right here in Bend and everyone knows that we are locally owned,” Harding said, drawing a line between the local connection and the relative health of the Bend location. This local ownership is a key factor in its success, as it provides a human touch that streaming services simply cannot replicate.

The Shift to Modernization

Blockbuster Entertainment sold to Dish Network in a bankruptcy auction in 2011 for $320 million. Dish immediately began shutting down retail locations across the country. However, Dish did not sever all ties with the Blockbuster brand. Instead, it licensed the name, trademark, and logo to independent video operators like Ken Tisher in Bend, Oregon.

This decision by Dish was strategically shrewd, as it allowed the Blockbuster brand to survive while minimizing overhead costs. Tisher, now managing the remaining Blockbuster Video operation under the Pacific Video company, leveraged the brand's historical pull to attract customers.

The Advantages of Local Ownership and ManagemenEnt

Local ownership adds a vital element to the success of the Bend Blockbuster. Harding, as the manager of the Pacific Video company, maintains an intimate connection with the community. This local touch allows for personalized service and a sense of trust that streaming services can struggle to provide.

The regional nature of the store's operation means that it can tailor its offerings and services to meet the specific needs of its local customers. This adaptability is crucial in a market where streaming services can be so homogeneous.

Customer Loyalty and Adaptation

A key factor in the store's success is the loyalty of its local clientele. The store's revenue comes from the Bend Oregon community, ensuring a steady stream of income that supports its operations. Despite the rise of streaming services like Netflix and Amazon Prime, the local community continues to support the store.

Moreover, the store's adaptability has allowed it to integrate modern technologies while maintaining its traditional services. For instance, the Bend Blockbuster offers Blockbuster on Demand through Dish Network, providing a blend of physical and digital services. This combination caters to customers who prefer physical DVDs but also enjoy the convenience of digital streaming.

Additionally, the store's presence in a small town ensures a higher rate of in-store customer visits. Unlike large chain stores that serve a wider population, the Bend Blockbuster can offer a more intimate, community-focused shopping experience. This focus on personal connections helps build and maintain a loyal customer base.

Conclusion

Blockbuster's continued success in the region of Bend, Oregon, serves as a unique example of a traditional retail model thriving in the modern age. Local ownership and management, strategic licensing agreements, and a customer-centric approach all contribute to its sustained viability.

While the broader retail landscape continues to evolve, the Bend Blockbuster remains a shining example of how staying connected to the local community and embracing modern innovations can lead to enduring success.

Keywords: Blockbuster, streaming services, independent video stores, local ownership, regional success.