How to Ensure Your Google My Business Profile Gets External Reviews

Managing your Google My Business (GMB) profile can be a daunting task, especially when it comes to collecting external reviews. While Google's algorithm does automatically add relevant reviews from other sites to your GMB profile, ensuring these reviews appear is a bit more complex. Here are some key steps and tips to follow to enhance your chances of getting external reviews on your GMB profile.

Do Google Automatically Add Reviews to GMB?

Google does not proactively add all external reviews to your Google My Business profile. Instead, the decision is based on an automated process that filters reviews to ensure they are relevant and valuable for users. This means that not all reviews from other websites will automatically appear on your GMB profile, and you need to take proactive measures to enhance your chances of getting them displayed.

Ensure Your Business Details Match Across Platforms

To increase the likelihood of having external reviews surfaced on your Google My Business profile, it's essential to ensure that the business details on those websites match the information on your GMB profile. This includes:

The business name The address The phone number

Google takes these details very seriously. Any discrepancies can lead to reduced visibility of external reviews on your GMB profile. To verify this, perform a quick audit of your business information across different platforms and make sure they are consistent.

Claim and Verify Your Listings on Other Platforms

It's crucial to claim and verify your listings on other review platforms if these options are available. By doing so, you enhance your visibility and credibility, making it easier for Google to link your GMB profile with these external reviews. This step is particularly important as it helps to establish a clear and consistent identity for your business.

Actively Manage Your Online Presence

Active management of your online presence is key to improving the quality and quantity of external reviews on your Google My Business profile. This involves:

Filling out your listings with as much detailed information as possible. Regularly monitoring your listings across all platforms. Engaging with your customers to encourage them to leave reviews.

By actively managing your online presence, you can build trust and improve your reputation, ultimately leading to more positive reviews on your GMB profile.

Consider Using a Review Management Platform

Using a review management platform can greatly simplify the process of collecting, monitoring, and managing your online reviews from different review sites. A platform like RevieWise offers tools and features that allow you to easily:

Collect reviews from multiple sources. Monitor your reviews in real-time. Engage with reviewers and respond to feedback. Improve your response strategy based on analytics and insights.

By leveraging these platforms, you can streamline the process of managing your reviews and increase your chances of having them appear on your Google My Business profile.

Remember, the key to successfully collecting external reviews on your Google My Business profile is a combination of consistency, active management, and strategic use of review management tools. By following these steps, you can enhance your business's online presence and improve your visibility on the GMB platform.