Optimizing Your Website for NA Keywords: Best Practices for SEO Success

When dealing with Non-Applicable (NA) keywords, it is crucial to leverage both on-page and off-page SEO strategies to ensure your website ranks well on Google. NA keywords, although seemingly insignificant, can still provide valuable traffic and contribute to your overall SEO efforts when properly optimized. This article will guide you through the process of incorporating NA keywords into your website, ensuring you follow best practices for both on-page and off-page SEO.

Understanding NA Keywords

NA keywords are terms that are not directly relevant to the content or purpose of your website but can nonetheless drive traffic if optimized correctly. These keywords might be industry-related terms, long-tail phrases, or niche-specific phrases. By incorporating these keywords into your website, you can tap into a broader audience and improve your search engine visibility.

On-Page Optimization

On-page optimization involves several key elements that help Google understand the relevance and quality of your website's content. Here's how to incorporate NA keywords effectively:

Keyword in URL

One of the simplest and most direct ways to incorporate a keyword into your website is through your URL. Ensure the URL includes the NA keyword you want to target. For example, if your keyword is 'best surfing gear for kids,' your URL might look like this:

Keyword in Subdomain

If you have subdomains, consider creating a dedicated subdomain for the NA keyword. This makes it easier for Google to understand the specific content associated with that keyword. For instance, you could create a subdomain like

Keyword in Page Title

The page title is critical for search engine visibility. Make sure your title tags include the NA keyword in a natural context. Use something like: 'Best Surfing Gear for Kids | [Your Company Name]'

Keyword in Header Tags

Use header tags (H1, H2, H3) to emphasize the keyword. This practice not only helps with SEO but also improves the readability and organization of your content. For example:

Best Surfing Gear for Kids

Keyword in Alt Tags

Include the NA keyword in the alt tags of your images. This helps Google understand the images and their relevance. For instance, if you have an image of a kid surfing, the alt text should be: 'Best surfing gear for kids'.

Keyword in Anchor Tags

Use the keyword in anchor tags for internal and external link building. For example:

Best Surfing Gear for Kids

Keyword in Content

Ensure the keyword appears naturally at least twice in your content. Use variations of the keyword to maintain a natural flow. For instance:

Discover the best surfer gear for kids to help them learn and enjoy the sport of surfing. From shortboards to longboards, we have everything your kid needs to get started.

Keyword in Bold and Italic

Using bold and italic tags to emphasize the keyword gives it additional weight and makes it stand out. For example:

Discover the best surfer gear for kids to help them learn and enjoy the sport of surfing. From shortboards to longboards, we have everything your kid needs to get started.

Keyword in Breadcrumb

If you have a breadcrumb navigation, make sure the NA keyword is included in the breadcrumb trail. For example:

Breadcrumb: Home > Best Surfer Gear > Best Surfing Gear for Kids

Off-Page Optimization

Off-page optimization is equally important for optimizing NA keywords. Here are some effective strategies:

Link Building

Build high-quality backlinks from reputable websites. This includes:

Classified websites Directory submissions Directory websites Social bookmarking websites Forum websites

Submit your content in blog posts, and comment on related blogs and forums to increase visibility. Use tools like Reddit for additional exposure.

Directory Submission

Directory submission remains a significant factor in helping Google understand and index your content. Ensure you submit your content to relevant directories, especially those that are human-reviewed and focused on your target niche.

Quality Content

Write high-quality content around your NA keywords. This helps establish your authority and improves user engagement. Ensure your content is relevant, useful, and regularly updated.

Conclusion

Optimizing for NA keywords requires a strategic approach to on-page and off-page SEO. By incorporating these best practices, you can effectively target and rank for these keywords, driving more traffic and enhancing your website's overall performance.