SurveyMonkey Mobile Trends: How Survey Completion Rates Are Shifting

As of recent updates, approximately 35-40% of all SurveyMonkey surveys are completed on mobile devices. This reflects the growing trend in mobile usage for online surveys, as more respondents prefer completing surveys on their smartphones and tablets. For the most current statistics, you may want to check SurveyMonkey's official resources or recent reports.

Why Mobile Matters for Survey Completion Rates

Just as important as the survey itself, is the medium through which the respondent is reached - and the completion rate. The ubiquity of cell phones has provided market researchers with unparalleled access to consumers, providing unmatched scale, reach, and affordability without sacrificing the quality of results.

Mobile Usage Statistics

According to Digital Social Mobile Worldwide in 2015, a report by We Are Social UK:

57% of Americans rely on their cell phone as their primary means of communication. 41% of Americans have abandoned landlines to go wireless-only. 89% of smartphone users spend their mobile media time using mobile apps. 85% of people prefer native mobile apps over mobile websites. Apps represent 54% of the time spent consuming digital media.

These figures highlight the importance of reaching respondents on their preferred medium, which is increasingly mobile devices. Given that Americans, in particular, tend to dislike phone surveys, especially at home, it makes sense to utilize the mobile medium to reach respondents in a more efficient and engaging manner.

Mobile-First Approach in Market Research

To capitalize on these trends, market research companies like Pollfish have adopted a mobile-only approach. With over 198 million consumers in their network, Pollfish has seen the success of this strategy. By tailoring their surveys to the mobile experience, they have significantly improved response rates and ensured that surveys are completed in the most convenient and intuitive way for their target audience.

It's clear that the trend towards mobile surveys is not just a fad but a robust, data-driven movement. As technology continues to evolve, it's essential for researchers to adapt their methodologies to meet the changing preferences of their audience.