The Best Platforms to Sell Your eBooks in 2023: Beyond the Top 5

Introduction

published: 2023

As a web content expert with a focus on SEO, I have seen and recommended numerous platforms for selling your eBooks. In 2020, the top 5 places to sell eBooks included Kobo, Amazon, Smashwords, and Apple Books. However, the key takeaway is that you can significantly increase your profits and reach by utilizing your own website as a sales platform. In 2023, the marketplace has evolved, and new opportunities have emerged. This article will explore the best platforms for selling eBooks, focusing on both established giants and innovative independent methods.

Amazon's Dominance: A Deep Dive

Amazon remains the undisputed leader in the eBook sales industry. According to recent data, Amazon controls approximately 80% of the eBook market. This dominance is due to its extensive marketing, user-friendly platform, and vast catalog of books. However, selling exclusively on Amazon can be a double-edged sword. Many authors report financial frustrations, with a significant portion of their earnings being taken by Amazon. For authors who do not sell on Amazon, retaining all rights can lead to greater control over pricing and marketing strategies. Some authors have found more success on platforms like Kobo, which offers better royalty rates for self-published authors.

Strategizing Beyond the Top 5

The question 'What are the top 5 places to sell eBooks?' is no longer as relevant. Instead, the best approach is to consider your target audience and the most strategic deployment of your sales efforts. Here are some comprehensive platforms to consider:

Amazon Kindle

As the largest and most popular platform, Amazon Kindle continues to be the go-to option for many authors. If your goal is to maximize sales and reach a wide audience, Amazon Kindle remains the choice. It is essential to calculate the cost and benefits of selling exclusively on Amazon and determine if the high traffic and reader base justify the 10% commission.

Google Play Books

Google Play Books is another excellent platform, especially if your target audience includes mobile users. This platform has strong integration with Android devices and offers good pricing for authors. It also allows for fraud prevention tools, which can be invaluable for independent authors.

Apple iBooks/ Kobo/Walmart/BN Nook/ Google Play

For authors looking to have more flexibility, this combination of platforms offers a broader reach. Kobo and Nook are particularly suited for North American and Canadian readers. Walmart is a significant player in eBooks, offering competitive pricing. The decision here should be based on your target demographic and available resources.

Self-Publishing and Your Own Website

While these platforms are essential, it is crucial not to overlook the power of your own website. Selling eBooks online through your own site can be incredibly profitable. You avoid the significant fees charged by platforms like Amazon and can utilize your own marketing strategies. Your website can become a hub for your brand, offering a unique selling proposition that sets your eBooks apart.

Alternative Platforms for Convenient Sales

For quick and easy sales, consider these user-friendly platforms:

Amazing Kindle: A platform specifically designed for Amazon Kindle. Though it's technically an Amazon service, it offers a more streamlined and user-friendly experience. Payhip: An easy-to-use platform for digital products, including eBooks. It allows authors to add a physical product component if needed, making it versatile. Blurb: Known for print-on-demand books, Blurb also offers eBook distribution, making it a valuable option for both print and digital authors. Feiyr: A boutique platform that supports independent authors and small publishers, offering competitive pricing and ease of use. BookBaby: A platform that integrates multiple services, including eBook distribution, print-on-demand, and marketing tools.

Conclusion

While Amazon Kindle remains the dominant force in eBook sales, it is essential to consider the broader landscape. Each platform has its strengths and weaknesses, and the best approach for you will depend on your specific goals and audience. By leveraging multiple platforms and considering your own website, you can maximize your sales and profits in the eBook market.