The Growth and Distribution of FBA Sellers on Amazon in 2019

Amazon's flourishing ecosystem has attracted a significant number of sellers looking to sell their products not just in one, but across multiple regions. This article delves into the statistics and trends of Fulfilled by Amazon (FBA) sellers on the Amazon Marketplace in 2019. By exploring various sources and studies, we aim to provide a comprehensive overview of the FBA seller environment in that year.

Estimating FBA Sellers in 2019

According to MarketplacePulse, an established authority in the industry, the number of sellers using Fulfillment by Amazon fluctuates based on various metrics. Their reports indicate that approximately 52.5% of sellers leverage Amazon's FBA service, offering insights into the dynamics of the ecosystem.

A key statistic shared by MarketplacePulse highlights that out of the 2.5 million sellers with active products on Amazon, around 1.25 million opted for FBA in 2019. This data provides a solid foundation for estimating the number of FBA sellers. For more in-depth analysis, refer to Marketplaces Year in Review 2018and the Number of Sellers on Amazon Marketplace.

Additional Insights from FeedbackExpress

Further supporting the insights from MarketplacePulse, the platform FeedBackExpressrevealed in 2017 that Amazon had over 1.76 million sellers, with 6.6% of the top 10,000 sellers utilizing FBA. This data suggests a strong inclination towards FBA among top-tier sellers, indicating its significant value in the marketplace.

While more current data for 2019 isn't explicitly available, it is safe to assume that the trend towards FBA adoption continued to rise. According to FeedbackExpress, as of the research conducted in 2019, a substantial proportion of sellers resorted to Amazon's fulfillment services for their needs. It's important to note that although FeedbackExpress provides valuable insights, more recent updates would be required to get the exact number.

Expansion and Trends

In 2017, it was reported that Amazon had more than 1 million new sellers joining its platform, underscoring the platform's growth and its appeal to small and medium-sized businesses. Additionally, Amazon's expansion into new markets, such as India and the Middle East, further contributed to the growth of its seller base. This trend suggests that the platform continues to attract sellers looking to leverage its reach and extensive infrastructure.

Conclusion

While the exact number of FBA sellers on Amazon in 2019 is not precisely quantifiable, estimates range from 5-6 million sellers, with a significant portion utilizing FBA. The continuous growth in the number of sellers and the increasing adoption of FBA underscore the importance of this service in the Amazon Marketplace ecosystem. As the platform continues to expand, so does the reliance on FBA, making it a crucial aspect for sellers to consider.