Top Platforms for Selling Handmade Products Online

Selling handmade products online can be a rewarding venture, allowing you to reach a global audience and connect with like-minded enthusiasts. With the rise of e-commerce, numerous platforms have emerged to cater to artisans and makers. This article explores the best platforms for selling handmade products online, focusing on key features and target audiences.

1. Etsy

Etsy has grown into the largest online marketplace for handmade and vintage items, boasting over 5.3 million sellers and 88.3 million buyers worldwide. As a platform, Etsy is particularly popular among artisans and makers who want to showcase and sell their unique creations.

Key Features:

Large and diverse audience Listings are fee-based with a listing fee of 20p and a transaction fee of 12.5% User-friendly interface for creating listings and managing sales Community support and resources for sellers

Etsy is a great option for those who want to reach a large audience and benefit from a vibrant community of sellers and buyers.

2. Amazon Handmade

Amazon Handmade is a platform that empowers artisans to sell their unique, handmade products to Amazonrsquo;s vast customer base. Amazonrsquo;s brand and extensive reach make it an excellent choice for expanding your customer base.

Key Features:

Access to Amazonrsquo;s large and diverse customer base Elevated product listings for better visibility Marketing and advertising opportunities through Amazonrsquo;s ecosystem Focus on high-quality and unique products

Amazon Handmade is suitable for those who want to leverage Amazonrsquo;s trusted brand and marketing resources to reach a wide audience.

3. Shopify

Shopify is an e-commerce platform that allows you to create your own online store and sell handmade products directly to customers. It offers a user-friendly interface and a wide range of customizable templates, making it a flexible option for sellers.

Key Features:

User-friendly store creation and management A wide range of customizable templates Robust payment and shipping options Advanced SEO tools and analytics

Shopify is ideal for those who want to have full control over their online store and leverage the platformrsquo;s advanced tools to enhance their sales.

4. eBay

eBay is a popular online marketplace that allows you to sell a wide range of products, including handmade items. With a large customer base and a variety of listing options, eBay is an excellent choice for expanding your audience.

Key Features:

Largest online marketplace with a broad customer base Diverse range of listing options Regular and seasonal sales events to boost visibility Flexible payment and shipping options

eBay is suitable for those who want to tap into a vast customer base and participate in popular sales events to increase their product exposure.

5. Big Cartel

Big Cartel is an e-commerce platform that simplifies the process of creating an online store for handmade product sellers. With a focus on simplicity and ease of use, Big Cartel is a great choice for artisans who want to create a professional-looking online store without extensive technical expertise.

Key Features:

Simple and intuitive interface for store creation Customizable templates Focus on artisan and unique product sales Resourceful support for sellers

Big Cartel is ideal for those who want to create a professional and simple online store with minimal technical skills.

6. Cratejoy

Cratejoy is a platform that enables sellers to create subscription-based stores, ideal for products such as handmade soaps, candles, and art. With a focus on unique, handmade products, Cratejoy is a great choice for niche audiences seeking regular deliveries.

Key Features:

Subscription-based model for recurring revenue Customizable subscription plans Sales automation tools Marketing and analytics tools

Cratejoy is suitable for those who want to reach a targeted audience through a subscription-based model, offering consistent sales and customer loyalty.

7. iCraft

iCraft is a platform specifically designed for sellers interested in a targeted audience of craft enthusiasts. With a focus on unique and handmade products, iCraft is a great option for reaching a niche market.

Key Features:

Targeted audience of craft enthusiasts Focused marketing strategies for handmade items Elevated product listings for better visibility Community support and resources

iCraft is ideal for those who want to reach a specific audience of crafty enthusiasts and benefit from specialized marketing resources.

8. indieCart

indieCart is another platform that targets independent shoppers who appreciate unique and handmade products. With its focus on expert curation and a user-friendly interface, indieCart is a great choice for those seeking a simple online store creation experience.

Key Features:

Targeted audience of independent shoppers User-friendly store creation process Focus on unique and high-quality products Expert curation and support

indieCart is suitable for those looking to create a simple and professional online store for niche products.

9. Facebook Marketplace

Facebook Marketplace is a platform that allows you to sell your handmade products to a local audience. With a focus on community and local sales, Facebook Marketplace is an excellent choice for reaching a local community of potential buyers.

Key Features:

Local community-based sales Elevated product listings for better visibility Regular and seasonal sales events Targeted marketing and visibility through Facebookrsquo;s ecosystem

Facebook Marketplace is suitable for those who want to reach a local audience and benefit from Facebookrsquo;s extensive reach and community support.

10. Bonanza

Bonanza is a platform that allows you to sell your handmade and vintage products to a targeted audience of online shoppers. With a focus on unique and handmade items, Bonanza is an excellent choice for expanding your audience beyond local or regional markets.

Key Features:

Targeted audience of online shoppers Flexible listing options Marketing and advertising opportunities Competitive market for unique handmade items

Bonanza is suitable for those who want to reach a wider audience and benefit from a diverse and competitive marketplace.

Choosing the Best Platform: The best platform for your handmade business will depend on your specific needs and goals. Be sure to research each platform and choose the one that best fits your business model and target audience. Whether you aim to reach a global market, a local community, or a niche of craft enthusiasts, these platforms can help you achieve your sales goals in the digital realm.