Types of Digital Marketing That Can Be Outsourced and Their Benefits

As businesses increasingly rely on digital marketing to drive growth and engagement, many are considering the option to outsource certain tasks. Outsourcing can offer several advantages, including specialized expertise, cost efficiency, and innovation. This article explores various digital marketing types that can be effectively outsourced, their levels of specialization, vendor management, and cost considerations.

SEO (Search Engine Optimization)

SEO is a highly specialized skill that requires a deep understanding of constantly evolving algorithms and best practices. Outourcing your SEO efforts is highly recommended, especially if you don't have a background in this area. SEO requires continuous optimization and adaptation to new trends and algorithm updates.

Level of Specialization: 5 Level of Vendor Management: 4 Cost: 5

Paid Search (PPC)

Paid search involves managing and optimizing paid advertising campaigns, typically on search engines like Google. While it shares similarities with SEO in terms of vendor management, paid search requires more active budget management. Effective paid search managers are crucial for optimizing ad performance and maximizing ROI.

Level of Specialization: 5 Level of Vendor Management: 5 Cost: 5

Content Generation (Blogs, Whitepapers, Emails, Website Content)

Content generation involves creating high-quality, engaging, and relevant content for various platforms. A good content generation team should understand your target audience, their challenges, and pain points. They also need to stay updated with industry trends to ensure the content remains relevant.

Level of Specialization: 3 Level of Vendor Management: 3 Cost: 3

Social Media Marketing

Social media marketing involves creating engaging content, managing social media platforms, and engaging with your audience. Social media specialists must be creative and understand how to use different social media platforms effectively. They must also be able to measure and enhance social media engagement.

Level of Specialization: 2 Level of Vendor Management: 3 Cost: 3

Marketing Automation

Marketing automation tools can streamline marketing processes and enhance customer engagement. While it's beneficial to retain ownership of the in-house tool for a better understanding of its functionalities, outsourcing a consultant can be a cost-effective solution. Marketing automation consultants can help optimize campaigns and ensure that the tool is being used to its full potential.

Level of Specialization: 4 Level of Vendor Management: 4 Cost: 5

Websites

Outsourcing website development can be a wise decision, especially for businesses that lack technical expertise. A Content Management System (CMS) can be a great option as it allows for marketing control without requiring extensive technical knowledge. Outsourcing website development can also be done through capital expenditures (CAPEX).

Level of Specialization: 4 Level of Vendor Management: 4 Cost: 5

Video Production

Video production is a specialized field that requires not only creative skills but also technical knowledge. Outsourcing video production can help businesses create high-quality videos that effectively communicate their brand message.

Level of Specialization: 5 Level of Vendor Management: 5 Cost: 5

Consider the Influence of Each Digital Marketing Activity

When outsourcing digital marketing activities, consider the impact of each tactic on your business. Some activities, such as SEO and paid search, can have a direct and significant impact on your search engine rankings and ad performance. Others, like content generation and social media marketing, may have a more indirect but equally important influence.

Good Luck!

In conclusion, outsourcing certain digital marketing activities can be a strategic move that enhances your business's ability to reach and engage with customers. However, it's important to carefully evaluate each activity to ensure that outsourcing aligns with your business goals and provides the best ROI.