Understanding Pink Keywords on Amazon Brand Analytics Dashboard

To effectively optimize your Amazon listings, it's crucial to leverage the tools provided by Amazon, particularly the brand analytics dashboard. Among the various insights, pink keywords might stand out to you. These keywords are a specific indicator within the search terms tab, signaling that your current ASIN is not performing well with these terms. Let's dive into what these pink keywords mean and how you can use them to improve your product listings.

What are Pink Keywords?

Pink keywords in the Amazon brand analytics dashboard are a visual representation of low-value search terms. When a term is colored in pink, it means the term is associated with a low conversion rate compared to other terms. These terms are often either irrelevant to your product or bring in a minority of your total traffic. It is advisable to remove these low-value terms from your list of active search terms as they are unlikely to contribute significantly to your sales and overall performance.

Diving Deeper: Interpreting Pink Keywords

If you've encountered pink keywords in your brand analytics dashboard, it's wise to take action promptly. These terms are not necessarily bad, but they are an indication that improvements can be made for these particular search terms. Here are some insights and steps to help you better understand and address these issues:

Historical Search Volume

One of the most important factors to consider when dealing with pink keywords is their historical search volume. With the help of third-party tools such as tool4seller, you can obtain comprehensive data on the search volume these terms have generated in the past. This information will help you understand if the term has potential, even if its current performance is low. For example, if a term has a significant historical search volume, you might want to investigate further and consider whether there are seasonal trends or specific product aspects that could improve its performance.

Rank for High-Value Terms

To provide a better user experience and improve your rank, it's crucial to focus on terms that have the potential to drive higher traffic and conversions. Use tools like tool4seller to track the rank of your high-value terms on Amazon. By identifying the keywords that achieve the highest rank, you can understand what your audience is actively searching for and tailor your listings accordingly. This could involve optimizing your title and description to align with these high-performing terms.

Conversions and Clicks

Another key metric to consider when dealing with pink keywords is conversion rate. High-value terms should not only have significant search volume but also high conversion rates. Use the analytics data provided by Amazon to identify terms that have lower conversion rates compared to your target audience's purchases. These insights will help you optimize your product listings for better conversion rates. For instance, if you notice that a pink keyword is bringing in traffic but not converting, you might want to consider tweaking your listing to make it more appealing to the specific search intent.

PPC Campaigns and Keyword Utilization

Powerful Pay-Per-Click (PPC) campaigns can significantly impact your product's visibility and sales. By using your analytics dashboard and third-party tools, you can identify which keywords are driving the most traffic and sales through PPC. These terms should be prioritized in your PPC campaigns to ensure that your budget is being allocated effectively. For example, if a term is bringing in a high volume of traffic and a reasonable conversion rate, consider incorporating it into your PPC strategy to boost visibility.

Conclusion

Pink keywords in Amazon brand analytics dashboard serve as a valuable tool for identifying and addressing low-value search terms. By understanding the historical search volume, the rank for high-value terms, and the conversion rates associated with these terms, you can make informed decisions to improve your product listings. Third-party tools like tool4seller can provide the necessary data to help you optimize your listings for better performance. With these insights, you can refine your strategy and increase the overall effectiveness of your Amazon listings.

Keywords

Pink keywords, Amazon brand analytics, low-value search terms