Unveiling the Amazon Volume in the Great Indian Sale

The Great Indian Sale (GIS) has long been a significant event not only in the retail industry but also in the world of e-commerce. As someone who has worked as a Customer Service Associate at Amazon, I can share some insights into the massive volume of orders this event generates.

Volume Breakdown: A Historical Perspective

Working at Amazon as a Customer Service Associate, I have firsthand experience in handling customer orders. In 2016, the volume of orders was astonishing, with Amazon receiving an order every second. Fast forward to 2017, the rate had increased to every 2.5 seconds, representing a significant growth. This exponential increase in order volume was, in large part, due to the unprecedented success of the Great Indian Sale. During the holiday season, this rate would surely surpass these numbers, making the GIS an absolute powerhouse in the e-commerce arena.

Behind the Scenes: Customer Service Operations

Customer Service Associates at Amazon during the GIS have it particularly tough. Just think about this: every associate would receive around 100 calls in an 8-hour shift. Imagine making 100 calls in just one day, each call lasting on average probably 2-3 minutes. The human capacity for handling such a significant volume would be overwhelmed. However, the situation was made more challenging by the minimal breaks between calls. In fact, the maximum break an associate could take between calls was a mere 0.7 seconds. This staggering statistic highlights the immense workload faced by employees during such high-volume events.

The GIS and Future Prospects

Looking forward to the 2023 and beyond, the volume of orders in the Great Indian Sale won't just be historical data; it's a future forecast. The digital retail scene is continuously evolving, and the GIS remains one of the key drivers. Retailers like Amazon are always preparing for higher volumes, leveraging advanced technologies such as AI and machine learning to manage and optimise the order fulfillment process. These tools help in predicting demand, managing inventory, and ensuring customer satisfaction.

Conclusion: The Impact of GIS on Global E-commerce

The Great Indian Sale is more than just a sales event; it's a pivotal moment in the e-commerce industry. The volume of orders it generates is staggering, setting the bar for other e-commerce retailers in terms of efficiency and scale. For Amazon, staying ahead of the curve during the GIS is not just about processing orders but about providing excellent customer service, which has ultimately resulted in the company's global success.

Key Takeaways

1. The Great Indian Sale (GIS)

One of the largest e-commerce sales events in the world, known for its massive volume of orders and global reach.

2. Amazon's Volume

Historically, Amazon receives an order every second during the GIS, with substantial increases in order volumes compared to non-sale periods.

3. Customer Experience

Handling customer orders during high-volume events requires a meticulous approach, with customer service associates often having to deal with an overwhelming number of calls and a minimal break time.