Using Wix as the Main Business Website for SEO Optimization on Google

Is it possible to use a Wix site as the main website for a business and have it appear on Google search results? The answer is yes, Wix sites can indeed appear on Google, but it requires a bit of extra effort and attention to detail.

Understanding SEO with Wix

While Wix offers a user-friendly platform for creating stunning websites, it does have some limitations when it comes to SEO optimization compared to other platforms like WordPress. However, it is still a viable option, especially for smaller businesses or those looking for a more straightforward site-building experience.

What Makes Wix Sites SEO-Friendly?

The Wix SEO wizard is a powerful tool that can help you optimize your site's basic elements, such as title tags, meta descriptions, and header tags. It's a good starting point, but often, more advanced settings and customizations are required to achieve optimal SEO results. Here's a step-by-step guide to ensuring your Wix site is well-optimized for search engines.

Step 1: Go Through the Wix SEO Wizard

The first thing you should do is go through the Wix SEO wizard. This tool walks you through the basic steps of optimizing your site for search engines. It will guide you through setting up proper titles, meta descriptions, and headers (H1, H2, etc.). Taking the time to go through this wizard can significantly improve your site's visibility in search results.

Step 2: Submit Your Site to Google Search Console and Bing Webmaster Tools

To ensure your site appears in Google search results, you need to verify your site with both Google Search Console and Bing Webmaster Tools. This process is straightforward and involves the following steps:

Sign up for Google Search Console: Go to this link and sign up using your Wix account. If you don't have a Wix account, you may need to create one. Verify your site: Google Search Console provides several methods to verify ownership, including a file upload or a verification tag. Follow the instructions provided to complete this step. Submit your site to Bing Webmaster Tools: Go to this link and repeat the verification process. Add your website URL: Both platforms require you to add your website URL once you've verified ownership. This is where you'll also configure the site settings and get insight into your site's performance. Allow Google and Bing to crawl your site: Once your site is added to Google Search Console and Bing Webmaster Tools, let the search engines crawl your site. This process may take a few days, but it should be faster if you've already completed the above steps.

Note: If you do not go through these steps when you publish your site, it can take weeks or even months for the search engines to pick up your site, given the volume of sites being published every day.

Alternative Platform: WordPress

While Wix can be a good option for those looking for an easy-to-use website builder, there are other platforms that offer greater flexibility and control over SEO efforts. WordPress is a popular choice for business websites because it offers a wide range of plugins, templates, and add-ons that can help you optimize your site even further.

Why Choose WordPress for Business Websites?

WordPress offers the following advantages over Wix:

Flexibility and Customization: WordPress allows you to customize every aspect of your site to fit your business needs. You can add plugins like Yoast SEO and All in One SEO Pack to extend its SEO capabilities. SEO Plugins: Plugins like Yoast SEO provide a comprehensive suite of tools for optimizing your site's content, meta tags, and URLs. They also offer detailed insights into your site's SEO performance. Search Engine Friendly URLs: WordPress allows you to create SEO-friendly URLs, which are easier for both search engines and users to understand. Revisability: WordPress is widely used, and many experts and developers are well-versed in its platform. This means it's easier to find help when needed.

Conclusion

While Wix can be a good option for creating a simple, visually appealing website, it may not be the best choice for businesses looking to optimize their site for search engines. A platform like WordPress offers greater flexibility and control over SEO efforts, allowing you to achieve better search engine rankings and increased visibility.

Additional Recommendations

Content Optimization: Regularly update your website with high-quality, relevant content that includes targeted keywords. Internal Linking: Ensure that your site uses internal linking, which helps search engines understand the structure of your site and improves navigation for users. External Linking: Develop relationships with other websites in your industry by linking to relevant content. Mobile Optimization: Ensure that your site is mobile-friendly, as Google favors mobile-optimized sites in search results. Technical SEO: Address technical issues, such as broken links, server errors, and slow page load times, to improve your site's performance.

By taking these steps, you can optimize your Wix or WordPress site for Google search results, ensuring better visibility and exposure for your business.