What Can a Publisher Do If an Ad Network Doesn't Pay Earnings?

When operating a publisher account with an ad network, the process of earning and receiving payments can sometimes hit roadblocks. Ad networks might delay payments due to minimum thresholds or policy requirements, or in the worst-case scenario, some networks might fail to pay their publishers despite delivering significant earnings. This article explores strategies for handling such situations, including understanding policies, communication, and legal actions.

Understanding Ad Network Policies

Before earnings are paid out, most ad networks have policies that dictate payment thresholds and timelines. Some networks require a certain level of earnings accumulated before payment is made, and others might have a policy of holding payments for a period of up to 30 days. Familiarizing yourself with the specific terms of the ad network is crucial to setting realistic expectations.

Checking the Rules and Payment Policies

Thoroughly review the payment policies and FAQs of the ad network to ensure you understand all the terms and conditions. If there is a stated delay, and you have reached the specified threshold, reach out to the support team to discuss your payment status. Be professional and courteous, providing any necessary information such as your ad unit ID or traffic statistics. This proactive approach can often lead to a resolution.

Regulation and Legal Action

If the ad network ignores your inquiries or refuses to honor your payments, you may have additional steps to take. Here are a few options:

Register a Grievance

You can report the ad network to a consumer protection organization such as the Better Business Bureau. Additionally, you can leave a negative review on their website or social media pages. This not only helps warn other publishers but also adds pressure on the ad network to address the issue.

Exchanging Ad Networks

If the ad network consistently fails to pay, it might be time to consider switching to a different ad network. With numerous options available, you can likely find an ad network that better meets your needs and pays its publishers on time. Research and compare different networks based on their terms, payment history, and customer satisfaction.

A Case Study: Adorika

For instance, Adorika, an Israeli-based ad platform, has faced issues where they have not paid their publishers since February 2016. Many publishers report owing around $2000 to $3000 to Adorika. Adorika has cheated many publishers, leading to frustration and financial losses. If this happens to you, it is important to take action.

Steps to Take

1. **Contact Adorika:** Start by reaching out to Adorika's customer support team to inquire about your earnings. If they do not respond or are uncooperative, escalate the issue to a higher level of management.

2. **Report the Ad Network:** Consider reporting Adorika to organizations such as the Better Business Bureau. This can help gather data and support for legal action.

3. **Seek Legal Advice:** Consult with a lawyer to understand your rights and options. Depending on the jurisdiction, you may have grounds for legal action, especially if the ad network has been consistently non-compliant.

Protecting Your Income with Ad Networks

Before choosing an ad network, it is crucial to understand their policies and how they handle fraudulent activities. Ad networks like Admob have strict guidelines against inflating earnings through artificial clicks or other fraudulent activities. Admob can block your app if you engage in fraudulent behavior, such as:

Impressions and clicks generated by publishers clicking on their own ads or an unusual number of clicks coming from the same IP address. Building UIs that encourage users to click on ads to use the app. Creating automated bots or robots that follow an algorithm to increase ad clicks and impressions.

Mediating traffic across multiple ad networks can help prevent such issues, as the system can identify suspicious activity. Always look for organic and authentic reviews to make an informed decision, and avoid being influenced by fake reviewers who may rank the ad network unjustly.

Ad networks have a vested interest in maintaining a fair and honest ecosystem for their publishers. While some networks might have issues, most strive to ensure that their publishers receive their fair share of earnings. Taking proactive steps, like understanding policies, contacting the network, and seeking legal advice, can help ensure you receive the payments you deserve.