Why Sendinblue Outshines Mailchimp for Email Marketing: Segmentation, Templates, and Deliverability

When choosing between email marketing tools for your business, two of the most popular options are Sendinblue and Mailchimp. Both platforms offer robust features to help you manage your email campaigns effectively. However, in my personal experience, Sendinblue stands out for its advanced list management, superior email templates, and stronger deliverability rates. This article will delve into why Sendinblue is the better choice compared to Mailchimp, focusing on these key aspects.

1. Advanced List Management and Segmentation

One of the most significant advantages of Sendinblue is its comprehensive list management features. The platform's filters make it easy to segment your audience, automating workflows that create new lists based on demographics, lead score, or behavior. For example, if you want to create a list of customers who have made a purchase within the last month, Sendinblue can do this automatically based on their behavior.

Moreover, it's simple to divide up contacts into more specific groups, such as by demographic or behavior. You can then regroup these contacts into new lists, making it easy to create targeted email campaigns. This feature is particularly useful for businesses that need to manage their contacts holistically and create segments that span different lists.

In contrast, Mailchimp's list management is more siloed. Mailchimp refers to its lists as 'Audiences,' and while it's excellent for managing individual segments, it can be challenging to manage all of your contacts holistically. This can be inconvenient if you need to target a broad audience that spans multiple campaigns. Sendinblue's more flexible approach to list management makes it a better choice for businesses with complex contact needs.

2. Superior Email Templates

When it comes to email templates, both Sendinblue and Mailchimp offer drag-and-drop email builders with a vast range of pre-made templates. However, Sendinblue stands out with its high-quality and fully responsive email templates. Even with a free plan, you have access to 60 well-designed and fully responsive email templates, ensuring that your emails look great on all devices.

Beyond the pre-made templates, Sendinblue also offers a WYSIWYG (What You See Is What You Get) HTML Email Editor. This feature allows you to code your emails directly, giving you complete freedom to customize your designs. You can even preview your emails by device or email client before sending them out, ensuring that your campaigns look perfect in the users' inboxes.

Mailchimp does offer some ready-made templates, but their design is typically less appealing. While you can preview templates by device with the free plan, the advanced preview options available with paid Mailchimp plans, including previews by email client, are not as comprehensive as those offered by Sendinblue. This makes Sendinblue a better choice for businesses that want to maintain a high level of design quality in their email campaigns.

3. Stronger Deliverability Rates

Deliverability is another critical factor when choosing an email marketing tool. In a reliability test conducted by EmailToolTester in July 2019, Sendinblue achieved a 88.8% deliverability rate. This means that a higher percentage of your emails reach the intended recipients' primary inbox instead of landing in spam or promotions folders.

Furthermore, Sendinblue was less likely to end up in the Gmail promotions tab compared to Mailchimp. Mailchimp's 90.6% deliverability rate, while still impressive, slightly lower than Sendinblue's, with a higher likelihood of being categorized as promotional content. This distinction can significantly impact your open and click-through rates, as subscribers are more likely to engage with emails placed in their primary inbox.

Both tools have strategies in place to optimize deliverability, such as regular clean-up of your mailing lists, email content optimization, and use of valid and consistent email formats. However, the slight edge in deliverability provided by Sendinblue can mean the difference between a successful and a mediocre campaign.

Conclusion

When you're choosing between Sendinblue and Mailchimp for your email marketing needs, it's essential to consider the specific features that are most important to your business. If advanced list management, superior email templates, and better deliverability are top priorities, Sendinblue is the clear winner. Its flexibility in managing your contacts, high-quality design options, and strong performance in getting your emails delivered directly to your subscribers' inboxes make it an excellent choice for any business looking to boost its email marketing efforts.

If you're interested in learning more, or want to try out Sendinblue for yourself, you can sign up for a free plan and discover all the features it offers. Start building your email campaigns today and see the difference it can make in your marketing results.

[Note: The above content includes links to relevant websites and tools for reader convenience and verification.]