Email Usage in the Digital Age: Global Statistics and Trends

Understanding the number of people using email worldwide is a challenging task, as the information is not stagnant. However, studies and reports provide us with valuable insights. According to one estimate, the number of global email users is projected to reach approximately 2.9 billion by the end of 2019. In the United States, this number is expected to hit a staggering 244.5 million by 2020.

Global Email User Growth

The growth in email users is not insignificant; it has been on a steady increase. In 2014, there were roughly 4.1 billion active email accounts. By the end of the decade, this number is forecasted to surpass 5.6 billion. This continuous growth highlights the continued importance and widespread adoption of email in daily and business life.

Email Statistics and Trends

Let's explore some interesting statistics related to email usage:

Email Sent and Received

According to a comprehensive report, an astounding 205 billion emails were sent and received daily in 2015. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching nearly 246 billion by the end of 2019. Considering the number of active accounts, the growth in email volume is impressive.

As of 2018, there were 5.2 billion email accounts worldwide, reinforcing the continued growth in email usage. This large user base ensures that email remains a crucial tool for communication in both personal and professional scenarios.

Usage Patterns and Statistics

Office workers receive an average of 121 emails per day, a stat last updated on February 26, 2015. The click-through rate for email sent in North America was 3.1%, with an open rate of 34.1%, as of January 26, 2017. The mobile click-to-open rate for U.S. marketing emails was 13.7% as of December 21, 2015. These metrics provide a snapshot of how email is being utilized and interacted with.

Interestingly, a significant number of Americans are multitasking with their email. 42% of Americans check their email in the bathroom, 18% while driving, and a surprisingly high 50% while in bed. These statistics underscore the convenience and ubiquity of email in modern life.

Marketing and Retail Email

Email remains a powerful tool for marketing and retail communications. The average open rate for retail emails is 22.07%, while for political emails, it is 22.80%. As of December 21, 2015, the desktop click-to-open rate for U.S. marketing email was 18%. These figures highlight the effectiveness of email marketing as a communication channel.

Conclusion

While the precise number of email users is hard to pinpoint, the statistics and trends paint a picture of the growing importance and widespread use of email in the digital age. As the number of global email users continues to rise, email remains a vital tool for personal and professional communication, adapting to the needs and behaviors of a constantly connected world.