How to Increase Your Instagram Ads Spending Limit: A Comprehensive Guide

Running into issues with your Instagram Ads spending limit can be frustrating, especially if your ads suddenly stop running without any apparent reason. This guide will walk you through the steps to identify and resolve the underlying issue, ultimately allowing you to increase your spending limit and resume your advertising campaigns on Instagram.

Overview of the Issue

Instagram Ads spending limits are often tied to your payment history and account status. When your ads unexpectedly stop and you can't find a way to resume them, it may be due to a few factors such as payment method issues, account restrictions, or policy violations.

Steps to Increase Your Instagram Ads Spending Limit

1. Check Account Settings

Ensure that your payment method is up-to-date and functional. Sometimes ads will stop running due to issues with payment processing. Navigate to your Account Settings > Payment Settings to update and confirm your details. This step is crucial in ensuring that there are no disruptions in the billing process.

2. Verify Ad Account Status

Visit Facebook Ads Manager, where Instagram ads are managed, to check for any restrictions or notifications that could be affecting your ads' performance. Look for any messages that may indicate why the spending limit is set lower or why your ads have stopped running. These alerts can help you identify any specific issues that need to be addressed.

3. Increase Your Payment Method Limit

If you are using a credit card or another form of payment, check with your bank or payment provider to ensure there are no limitations on your account or spending. Sometimes the issue may lie with your payment method rather than Instagram's advertising system. Make sure to update or change your payment method if it's outdated or insufficient.

4. Check Billing Thresholds

Instagram may work with a billing threshold system, which is the amount you can spend before your account is billed. To increase this threshold, you need to have a history of successful payments with no issues. Over time, the threshold can increase automatically, but if you are experiencing issues, consider reaching out to Facebook support for assistance.

5. Contact Facebook Support

If none of the above steps resolve the issue, reach out to Facebook's support team. You can contact them directly through the Help Center in your Ads Manager. Explain the issue and request an increase in your spending limit. They may adjust it based on your ad history and account reliability.

To Increase Your Instagram Ads Spending Limit Follow These Steps

1. Check the Current Spending Limit

Ensure the issue is due to the spending limit and not other factors such as account issues or policy violations. Follow these steps:

Navigate to Facebook Ads Manager. Select Billing from the menu. Check the section for Account Spending Limit to see the maximum amount you are allowed to spend on ads.

2. Increase the Account Spending Limit

If you've reached your spending limit, follow these steps to increase it:

Navigate to Ads Manager on desktop or mobile. Click Billing in the navigation menu. In the Billing section, go to Payment Settings. Look for Account Spending Limit. Click Change Limit or Remove Limit. Enter a new higher spending limit or remove the limit altogether if you want no restriction. Click Save to update your settings. This should allow you to resume your ads once the new limit is set.

3. Verify Payment Method

Ensure your payment method is valid and has sufficient funds. Follow these steps:

Navigate to Payment Settings in Ads Manager. Review the payment method you've linked and update it if needed (credit/debit card, PayPal, etc.). Consider adding a new payment method and setting it as the primary option if your current method has any issues.

4. Check for Policy Violations or Ad Account Issues

If increasing your spending limit doesn't resolve the issue:

Check if your ad account or specific ad was flagged for any policy violations. Navigate to Account Quality in Ads Manager to see if there are any restrictions or flags on your ad account. If flagged, follow the instructions or appeal the decision to get your account reactivated.

5. Contact Facebook Support

If none of the above solutions work and you are still unable to increase the spending limit or resume your ads:

Visit the Facebook Business Help Center and use the chat or email support to get in touch with a Facebook representative. Explain the issue and request assistance in increasing your spending limit or resolving any billing issues.

Additional Considerations

Spending Limits for New Accounts: If your ad account is new or has limited spending history, Facebook might set an initial spending cap. This limit usually increases automatically over time as you successfully run and pay for ads.

Daily or Lifetime Budgets: Ensure that your daily or lifetime budget for specific ad campaigns isn't set too low. You can adjust these within the ad set level.

By following these steps, you should be able to identify and resolve the issue, increasing your spending limit and getting your Instagram Ads running again. If you need further assistance, don't hesitate to reach out to our support team.